Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Journal of Research and Publication Innovation APPA : Jurnal Pengabdian Kepada Masyarakat AI dan SPK : Jurnal Artificial Intelligent dan Sistem Penunjang Keputusan
Nazdan Rosidin
Unknown Affiliation
Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Research and Publication Innovation

 1 
ANALISIS SISTEM INFORMASI MANAJEMEN DALAM STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK UMKM DI DAERAH PAMULANG Achdiyat Ilyasa Samudra; Allyssa Zahra Azizah Salsabilla; Ferdi Nurochim; Nazdan Rosidin; Nazwa Lintang Seina; Samsoni; Aprinia Handayani
Journal of Research and Publication Innovation Vol 2 No 3 (2024): JULY
Publisher : Journal of Research and Publication Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the context of increasing competition in the local market, effective marketing strategies are crucial for Micro, Small and Medium Enterprises (MSMEs) in the Pamulang Region. This study aims to evaluate the role of management information systems in supporting marketing strategies to increase sales of MSME products. Through a systematic analysis approach, this research identifies the factors that influence MSME product sales and proposes the integration of management information systems as a solution to increase marketing effectiveness. The findings highlight the importance of using information technology in managing customer information, market analysis, and decision making which can help MSMEs in strengthening product visibility and expanding market share. The practical implications of this research provide guidance for MSME owners and marketing practitioners to optimize the use of technology in their marketing strategies, so as to increase competitiveness and business growth in this increasingly digital environment.
Co-Authors Achdiyat Ilyasa Samudra Ade Maulana Allyssa Zahra Azizah Salsabilla Aprinia Handayani Ardhya Fajar Septian Erico Satrio Fauzan Hasbi Ferdi Nurochim Firda Auliatunnajah Muhamad Ramadien Rizki Darmawan Muhammad Fauzan Sabana Muhammad Hadian Wafi Muhammad Ramadien Rizky Muhammad Rayindra Nazwa Lintang Seina Perani Rosyani Samsoni Sofyan Mufti Prasetiyo Veryan Anwar