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All Journal Building of Informatics, Technology and Science Jurnal Teknologi Dan Sistem Informasi Bisnis
Indra Gunawan, Gun Gun
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Computer Science & IT Electrical & Electronics Engineering

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Market Basket Analysis to Determine Muslim Clothing Supply in Indonesia Ahead of Eid Al-Fitr Indra Gunawan, Gun Gun; Aji, Tri Wahyu; Juliane, Christina
Building of Informatics, Technology and Science (BITS) Vol 6 No 1 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v6i1.5162

Abstract

Enterprise transaction data is a valuable source of insights for companies to increase sales. In preparation for Eid al-Fitr, this study leverages Market Basket Analysis with the FP-Growth algorithm to uncover buying patterns within Indonesia's Muslim clothing market. Market Basket Analysis is one way to explore information through data to find customer buying patterns that are often used as insight into company decision-making. The data processing method uses the FP-Growth algorithm, which generates association rules based on calculating the frequency of occurrence of itemsets. Using the FP-Growth algorithm gives good results in the determination of association rules. From Muslim fashion store transaction data over the last 12 months, it produced 30 item set patterns with a minimum support value of 0.009 and confidence of 0.58. By identifying these in-demand product pairings, businesses can make informed decisions about stock allocation. This ensures they have the right combination of items available to meet customer needs during the surge in demand leading up to Eid al-Fitr. Additionally, these patterns can inform targeted promotional campaigns and strategic bundling initiatives, maximizing sales and customer satisfaction throughout this critical sales period.
Rancang Bangun Aplikasi Pembelian Voucher Wifi dengan Payment Gateway dan Radius Indra Gunawan, Gun Gun; Antonius Alijoyo, Franciskus
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 6 No 2 (2024): April 2024
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v6i2.1340

Abstract

The RT/RW Net business is a promising business opportunity in the digital era, this business provides easy and cheap internet access for the community. However, currently the voucher purchase transaction process is quite complicated. Customers or resellers must come to the sales location, problems occur when RT/RW Net business actors are busy. This causes RT/RW Net business actors to not have time to print WiFi vouchers and carry out WiFi voucher sales transactions. This causes a decrease in sales turnover. The traditional voucher purchasing system through printing vouchers is considered ineffective and inefficient. This research aims to make it easier for customers or resellers to purchase wifi vouchers. The application development process uses the Waterfall method. Android application uses Kotlin, web management application uses Laravel, Payment Gateway uses Xendit, and user management uses Radius. The results of this application make it possible to purchase Wifi vouchers easily and quickly via smartphone. Users can choose a voucher, payment method, and get a voucher code to enter the wifi Network.
Co-Authors Aji, Tri Wahyu Antonius Alijoyo, Franciskus Christina Juliane, Christina