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All Journal Jurnal Ekonomi Bisnis dan Akuntansi JURNAL PENGABDIAN MASYARAKAT AKADEMISI Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Vicky Indarto Setyono
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Mathematics Social Sciences

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Strategi Optimalisasi Produk Kerupuk Santoso untuk Meningkatkan Potensi Ekonomi UMKM di Kelurahan Karangkembang Muhammad Dzikri Abadi; Vicky Indarto Setyono; Nur Aini; Lusiana Winda H.K; Nurul Hidayatus S
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 2 No. 3 (2024): Juli
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v2i3.887

Abstract

This community service project aimed to support the development of the "Kerupuk Santoso" MSME in Karangkembang Village, Lamongan Regency, East Java, through training in business management and digital marketing. While this MSME has significant growth potential, it faces various challenges, including limitations in marketing and management. Through a series of training sessions and mentoring, the MSME operators successfully improved their skills in management and digital technology utilization to expand their market reach. The results of this project show a significant increase in operational efficiency and product competitiveness in a broader market. The support from the local community and the active involvement of KKN students played a crucial role in the success of this program. This initiative is expected to have a long-term positive impact on the local economy and the well-being of the community.
PENGARUH ELECTRONIC WORD OF MOUTH DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI MARKETPLECE SHOPEE Vicky Indarto Setyono; Yusuf Darmawan; Muhammad David; Hadad Alwi
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 2 No. 1 (2022): April : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v2i1.1467

Abstract

This study aims to test and analyze the effect of electronic word of mouth and price on online purchasing decisions. This research was conducted on the Shopee Marketplace case study on ITB Student Ahmad Dahlan Lamongan. The sample of this study was 45 respondents using random sampling techniques. The data were analyzed using multiple linear regression analysis, classical assumption test, T test, and Coefficient of Determination with SPSS 26 software. The results showed that partially there was a significant influence of Electronic Word Of Mouth variables on Online Purchase Decisions, Price Variables had a significant influence on Online Purchase Decisions
Pemberdayaan UMKM Melalui Media Digitalisasi Bisnis Modern dalam Peningkatan Kinerja UMKM di Desa SIDOREJO Vicky Indarto Setyono; M. Yogi Saputra; Isna Ayu Safitri Kusuma Dewi
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2022): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v1i3.685

Abstract

Today's technology continues to grow and the benefits of using the internet are felt for the users. Some people feel dependent on the internet, including the activities of Micro, Small and Medium Enterprises (MSMEs) in utilizing information technology to run their business, especially in the era of the ASEAN Economic Community (AEC). The purpose of this study is to generally describe the impact of digital marketing on sales volume for MSMEs in Sidorejo village. This research is of a qualitative type, using a triangulation model, which combines structured interview methods, in-depth interviews and observations of MSME actors who are actively registered at the Office of Market Community Empowerment – Cooperatives and City Small and Medium Enterprises. From the research results it is known that digital marketing makes it easier for MSME actors to provide information and interact directly with consumers, expand market share, increase awareness and increase sales for MSME players in Sidorejo village. This program emphasizes the importance of understanding digitization from an early age for Micro, Small and Medium Enterprises (MSMEs) to market products in today's modern business style, and is expected to increase the value branding of these products or increase sales turnover.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN READYMIX DI PT CAHAYA INDAH MADYA PRATAMA LAMONGAN DENGAN KEPUASAN KERJA SEBAGAI MODERASI: PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN READYMIX DI PT CAHAYA INDAH MADYA PRATAMA LAMONGAN DENGAN KEPUASAN KERJA SEBAGAI MODERASI Maulida Yuliant; Vicky Indarto Setyono; Didik Puji Wahyono
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 4 (2024): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i4.2382

Abstract

. Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi dan kepuasan konsumen terhadap keputusan pembelian. Serta untuk mengetahui pengaruh harga dan promosi online yang dimoderasi oleh kepuasan konsumen terhadap keputusan pembelian. Objek penelitian ini adalah perusahan PT Cahaya Indah Madya Pratama. Sampel yang digunakan dalam penelitian ini yaitu 106 responden melalui kuesioner secara online. Penelitian ini menggunakan metode kuantitatif dengan pengambilan data primer, yaitu kuesioner. Penelitian ini menggunakan sampel dengan teknik rumus slovin. Variabel yang digunakan dalam penelitian ini adalah harga dan promosi yang merupakan variabel independen, keputusan pembelian sebagai variabel dependen dan kepuasan konsumen sebagai variabel moderasi. Data penelitian ini dianalisis regresi linier berganda dan Moderated Regression Analysis (MRA) dengan menggunakan alat bantu berupa aplikasi software SPSS versi 26.0. Hasil penelitian ini menunjukan bahwa 1) harga berpengaruh terhadap keputusan pembelian, 2) promosi tidak berpengaruh terhadap keputusan pembelian, 3) Kepuasan konsumen tidak memoderasi pengaruh harga terhadap keputusan pembelian, 4) Kepuasan konsumen tidak memoderasi pengaruh promosi terhadap keputusan pembelian.
Co-Authors Abadi, Muhammad Dzikri Didik Puji Wahyono Hadad Alwi Isna Ayu Safitri Kusuma Dewi Lusiana Winda H.K M. Yogi Saputra Maulida Yuliant Muhammad David NUR AINI Nurul Hidayatus S Yusuf Darmawan