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All Journal Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Kabar Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Isna Ayu Safitri Kusuma Dewi
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Literasi Finansial Sebagai Upaya Peningkatan Perekonomian Masyarakat Desa Sidorejo Maria Rista Ulfa; Isna Ayu Safitri Kusuma Dewi; Fika Ristiana Nurdianti; Fais Satun Nisa Khoiriyah
Jurnal Kabar Masyarakat Vol. 1 No. 1 (2023): Februari : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.009 KB) | DOI: 10.54066/jkb-itb.v1i1.206

Abstract

Literasi Finansial (Keuangan) adalah pengetahuan atau kecakapan untuk mengaplikasikan pemahaman tentang konsep dan risiko, ketrampilan agar dapat membuat keputusan yang efektif dalam konteks finansial untuk meningkatkan kesejahteraan Finansial, baik individu maupun social, dan dapat berpartisipasi dalam lingkungan masyarakat. Permasalahan yang terjadi adalah Minimnya pengetahuan dan ketrampilan masyarakat banyak yang belum mengetahui tentang bagaimana pengelolaan keuangan keluarga. Mengingat pentingnya Literasi Finansial (Keuangan) ini, maka perlu diberikan pemahaman kepada masyarakat mengenai literasi keuangan. Studi ini bertujuan untuk memberikan pengetahuan atau pemahaman dengan memberikan informasi keuangan dalam bentuk sosialisasi kepada masyarakat agar mengetahui dan memahami tentang bagaimana mengelola keuangan dengan lebih baik dan peningkatan pendapatan tersebut dengan melakukan investasi yang lebih produktif. Hasil dari studi ini diharapkan dapat menjadi salah satu masukan bagi masyarakat agar dapat meminimalisasi, mencari solusi, dan membuat keputusan yang tepat dalam masalah keuangan sehingga mengerakkan roda perekonomian menjadi lebih cepat.
PEMBELIAN IMPULSIF PELANGGAN PADA E-COMMERCE : PERAN PENGALAMAN PELANGGAN DALAM PERSONALISASI IKLAN Isna Ayu Safitri Kusuma Dewi; Cahyaningrum, Fibia Sentauri; Arista, Maria; Setyono, Vicky Indarto
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 3 No. 2 (2023): Agustus : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v3i2.1991

Abstract

One of the advantages of using social commerce, especially Instagram, is the appearance of paid advertisements that suit consumer preferences, which is called personalization. Previous studies on the effectiveness of personalized advertising still show mixed results, both positive and negative. Based on the limitations of previous research, the focus of this research is to examine and analyze the effect of advertising personalization on advertising value which then influences impulse buying in social commerce and flow experience as moderation. This study used a survey method using 157 active Instagram users. The findings on the results of this study indicate that personalized advertising has a positive effect on advertising value and encourages impulse purchases. Then the flow experience was found to strengthen the value of advertising on impulse purchases. So the results of the study show that when users are fully engaged, happy, and excited when using social media, then receiving personalized advertisements that match their preferences will encourage impulse purchases.
Pemberdayaan UMKM Melalui Media Digitalisasi Bisnis Modern dalam Peningkatan Kinerja UMKM di Desa SIDOREJO Vicky Indarto Setyono; M. Yogi Saputra; Isna Ayu Safitri Kusuma Dewi
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2022): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v1i3.685

Abstract

Today's technology continues to grow and the benefits of using the internet are felt for the users. Some people feel dependent on the internet, including the activities of Micro, Small and Medium Enterprises (MSMEs) in utilizing information technology to run their business, especially in the era of the ASEAN Economic Community (AEC). The purpose of this study is to generally describe the impact of digital marketing on sales volume for MSMEs in Sidorejo village. This research is of a qualitative type, using a triangulation model, which combines structured interview methods, in-depth interviews and observations of MSME actors who are actively registered at the Office of Market Community Empowerment – Cooperatives and City Small and Medium Enterprises. From the research results it is known that digital marketing makes it easier for MSME actors to provide information and interact directly with consumers, expand market share, increase awareness and increase sales for MSME players in Sidorejo village. This program emphasizes the importance of understanding digitization from an early age for Micro, Small and Medium Enterprises (MSMEs) to market products in today's modern business style, and is expected to increase the value branding of these products or increase sales turnover.
Co-Authors Arista, Maria Cahyaningrum, Fibia Sentauri Fais Satun Nisa Khoiriyah Fika Ristiana Nurdianti M. Yogi Saputra Maria Rista Ulfa Setyono, Vicky Indarto Vicky Indarto Setyono