Article Per Year (5 Year)
p-Index From 2019 - 2024
0.778
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Bisnis dan Akuntansi JURNAL PENGABDIAN MASYARAKAT AKADEMISI Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Vicky Indarto Setyono
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Mathematics Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ekonomi Bisnis dan Akuntansi

 1 
PENGARUH ELECTRONIC WORD OF MOUTH DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI MARKETPLECE SHOPEE Vicky Indarto Setyono; Yusuf Darmawan; Muhammad David; Hadad Alwi
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 2 No. 1 (2022): April : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v2i1.1467

Abstract

This study aims to test and analyze the effect of electronic word of mouth and price on online purchasing decisions. This research was conducted on the Shopee Marketplace case study on ITB Student Ahmad Dahlan Lamongan. The sample of this study was 45 respondents using random sampling techniques. The data were analyzed using multiple linear regression analysis, classical assumption test, T test, and Coefficient of Determination with SPSS 26 software. The results showed that partially there was a significant influence of Electronic Word Of Mouth variables on Online Purchase Decisions, Price Variables had a significant influence on Online Purchase Decisions
Co-Authors Abadi, Muhammad Dzikri Didik Puji Wahyono Hadad Alwi Isna Ayu Safitri Kusuma Dewi Lusiana Winda H.K M. Yogi Saputra Maulida Yuliant Muhammad David NUR AINI Nurul Hidayatus S Yusuf Darmawan