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All Journal PELS (Procedia of Engineering and Life Science)
Wijaya, Naufal Ariq
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Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

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Optimization of Digital Platforms as Part of SEO-Based Digital Marketing Strategy to Appear on Google Wijaya, Naufal Ariq; Ade Eviyanti
Procedia of Engineering and Life Science Vol 7 (2024): Proceedings of the 7th Seminar Nasional Sains 2024
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pels.v7i0.1490

Abstract

This study aims to analyze the benefits of utilizing five digital platforms, namely Pinterest, ISSUU, Tumblr,Flickr, and Carousell, to appear in Google search. This study uses a qualitative descriptive method with datacollection techniques through observation, analysis, and documentation. The results of the study show that eachdigital platform has different characteristics and functions in digital marketing. Digital platforms also have theirown advantages and disadvantages in increasing visibility and relevance in Google search. This study providesrecommendations for products or services that want to use digital platforms as part of their SEO-based digitalmarketing strategy.
Co-Authors Ade Eviyanti