PELS (Procedia of Engineering and Life Science)
Vol 7 (2024): Proceedings of the 7th Seminar Nasional Sains 2024

Optimization of Digital Platforms as Part of SEO-Based Digital Marketing Strategy to Appear on Google

Wijaya, Naufal Ariq (Unknown)
Ade Eviyanti (Unknown)

Article Info

Publish Date
14 Mar 2024

Abstract

This study aims to analyze the benefits of utilizing five digital platforms, namely Pinterest, ISSUU, Tumblr,Flickr, and Carousell, to appear in Google search. This study uses a qualitative descriptive method with datacollection techniques through observation, analysis, and documentation. The results of the study show that eachdigital platform has different characteristics and functions in digital marketing. Digital platforms also have theirown advantages and disadvantages in increasing visibility and relevance in Google search. This study providesrecommendations for products or services that want to use digital platforms as part of their SEO-based digitalmarketing strategy.

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Journal Info
PELS (Procedia of Engineering and Life Science)
Website

Abbrev

PELS

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

Description

PELS (Procedia of Engineering and Life Science) is an international journal published by Faculty of Science and Technology Universitas Muhammadiyah Sidoarjo. The research article submitted to this online journal will be double blind peer-reviewed (Both reviewer and author remain anonymous to each ...