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All Journal Jurnal Siasat Bisnis Ekonomi Bisnis Trikonomika: Jurnal Ekonomi JSEH (Jurnal Sosial Ekonomi dan Humaniora) Indonesian Journal of Science and Technology JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) JURNAL LENTERA BISNIS JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Best Journal of Administration and Management
Donny Oktavian Syah
Politeknik LP3I Jakarta
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Journal : Best Journal of Administration and Management

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The Effect of E-wallet and Sales Promotion on Purchasing Decisions Subagiyo; Adriani Gustia; Donny Oktavian Syah
Best Journal of Administration and Management Vol 1 No 1 (2022): Best Journal of Administration and Management, July 2022
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.847 KB) | DOI: 10.56403/bejam.v1i1.30

Abstract

E-wallet is an electronic device, online service, or software program that allows one party to make electronic transactions with another party bartering digital currency units for goods and services. This can include purchasing items on-line with a computer or using a smartphone to purchase something at a store. Currently in Indonesia there are many kinds of E-Wallets including; DOKU, BBM money bank Permata, cash XL, Telkomsel T-Cash, CIMB Niaga Mobile Account, and so on. One example of an E-wallet is Gopay, inaugurated in April 2016 that can be used in all payment transactions in the Gojek application. This study aims to investigate the effects of E-wallet and Sales Promotion of Hop Hop Purchasing Decisions among high school students in the city of North Jakarta. This is explanatory research using probability sampling method and using a questionnaire on Google Form for collecting data. The sample used is 100 respondents from high school students who use the GOPAY electronic wallet to buy Hop Hop in the city of North Jakarta. This research uses quantitative analysis: validity, reliability, classic assumptions, correlation coefficient, determination coefficient, simple and multiple linear regression, hypothesis significance of t test and F test. The results of multiple linear regression analysis show that there was an effect of E-wallet and Sales Promotion on purchasing decisions. The variable correlation coefficient of the use of E-wallet and Sales Promotion on the GOPAY E-wallet has a strong relationship. The coefficient of determination of the variable using E-wallet on the Purchasing Decision variable is 59.4%, and the coefficient of determination of the Sales Promotion variable on the Purchasing Decision variable is 43.1%.
Co-Authors Adi Pramudita Tjiptadi Adi Septiawan Adriani Gustia Agung Edi Rustanto Damdam Damiyana Embun Suryani Nur Imama Rambat Lupiyoadi Ria Renny Christiana Subagiyo Teddy Setiady