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All Journal Jurnal Promosi Pendidikan Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat
Piar, Christie Stephanie
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Humanities Economics, Econometrics & Finance Education Health Professions Public Health

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PENGARUH PEMBAYARAN NON TUNAI (E-WALLET) TERHADAP PERILAKU KONSUMTIF MAHASISWA JURUSAN PENDIDIKAN ILMU SOSIAL FKIP UNIVERSITAS MULAWARMAN Patrisia, Patrisia; Ellyawati, Noor; Piar, Christie Stephanie; Reza, Reza; Astuti, Ratna Fitri
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7852

Abstract

The purpose of this research is to find out: 1) the usage of e-wallet for studentsmajoring in PIPS and FKIP at Mulawarman University. 2) Consumptive behaviorof students majoring in PIPS/FKIP at Mulawarman University 3) the effect of ewallet on the consumption behavior of students majoring in PIPS FKIP atMulawarman University. This study uses a quantitative approach. The populationin this study is a Social Science Education student at Mulawarman University, Classof 2018, with a sample of 65 respondents. Researchers gathered information bydistributing questionnaires with Likert scale measurements and conductinginterviews with Mulawarman University's 2018 Social Science Class.The results ofthis study show that an e-wallet produces a regression coefficient of 3.808, meaningthat e-wallets have an effect on consumptive behavior. In conclusion, this studyreveals:1) The most widely used type of e-wallet is ShopeePay. 2)The level ofconsumption among students is still reasonable because students consider thebenefits and uses of the product. 3) The use of e-wallets that influence consumptivebehaviour i.e. discount. 4) Some indicators have no effect on behavior becausestudents still see the benefits of these products. Besides that, not all products makestudents consume directly excessive amounts of them.
ENHANCING THE MSME'S SUSTAINABILITY OF WARUNG MAKMI THROUGH STRATEGIC BRANDING, PRODUCT INNOVATION, AND DIGITAL PROMOTION Kawuryan, Renita; Piar, Christie Stephanie; S., Fauziah Lily Anggraeni; Sampeallo, Yulius Gessong
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.29291

Abstract

This community development activity focuses on enhancing the sustainability of a small food business, Warung Mak Mi, through strategic branding, product innovation, and digital promotion. Recognizing the critical role these strategies play in the success of Micro, Small, and Medium Enterprises (MSMEs). The key steps include enhancing the brand identity, fostering innovative product offerings, and optimizing promotional efforts through social media platforms.The findings suggest that by implementing enhanced branding techniques, innovative product offerings, and optimized social media promotion, Warung Mak Mi can significantly improve its product quality and sales performance. The study concludes with actionable recommendations for leveraging the knowledge gained from the training sessions to achieve sustainable growth and long-term success. This activity reaffirms the importance of continuous learning and adaptation for MSMEs to thrive in a competitive market, positioning Warung Mak Mi for future success.
Co-Authors Astuti, Ratna Fitri Ellyawati, Noor Kawuryan, Renita Patrisia, Patrisia Reza, Reza S., Fauziah Lily Anggraeni Sampeallo, Yulius Gessong