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joe, ivan
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Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Developing Bockie; The Evolution of Vegan Bockwurst for the Indonesian Market joe, ivan; marie, shiftra; bartels, marta; putra, aditya nova; nurfitriana, siti; listyorini, niken taufiqurrahmi
LIAISON JOURNAL OF BEST Vol. 3 No. 2 (2024): III2
Publisher : IULI Publisher

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Abstract

The emergence of plant-based foods has sparked a global shift towards sustainable and healthier dietary choices. This paper explores the development and introduction of a novel vegan sausage into the Indonesian market. Utilizing locally sourced tofu as the primary ingredient, this sausage aims to cater to the growing demand for plant-based alternatives while addressing sustainability concerns within the food industry. Incorporating a taste enhancer from the Korean company, Cheil Jedang Food & Nutrition Technology (CJ FNT), which initiated this endeavor as a competitive challenge, enhances the flavor profile of the sausage, making it appealing to a wide range of consumers. Through a combination of market analysis, nutritional evaluation, and sensory testing, this paper examines the feasibility and potential impact of introducing such a product in Indonesia. By highlighting the benefits of plant-based diets for both personal health and environmental sustainability, this study contributes to the promotion of sustainable food practices in emerging markets Keywords: plant based food, sausage, sustainability, food industry
Co-Authors bartels, marta listyorini, niken taufiqurrahmi marie, shiftra nurfitriana, siti Putra, Aditya Nova