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All Journal Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam
Ananda, Defi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect Of Service Quality, Customer Values, And Customer Relationship Management (Crm) On Customer Loyalty At Jne Express Plamo Garden Ananda, Defi; Satriawan, Bambang; Windayati, Diana Titik
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 2 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (724.572 KB)

Abstract

This study aims to determine the effect of service quality, customer value, and Customer Relationship Management on customer loyalty at JNE Express Plamo Garden. The method used in this study is a quantitative method. The population in this study was JNE Express Plamo Garden customers in January and February 2022 with a total of 49,620 people. The sample in this study was 100 respondents. The data collection technique used in this study was a questionnaire / questionnaire that was tested for validity and reliability. Data analysis techniques use Multiple Linear Regression, Classical Assumption Test, Hypothesis Test (t Test and F Test) and Coefficient of Determination. Data processing in this study used the SPSS Software version 25 program. The results of this study show that Service Quality has a positive and significant effect on Customer Loyalty at JNE Express Plamo Garden with a probability value of 0.000 < 0.05. Customer Value has a positive and significant effect on Customer Loyalty at JNE Express Plamo Garden with a probability value of 0.002<0.05. Customer Relationship Management (CRM) has a positive and significant effect on Customer Loyalty at JNE Express Plamo Garden with a probability value of 0.033<0.05. The coefficient of determination of 49.9% shows the contribution of Service Quality, Customer Value, and Customer Relationship Management (CRM) to Customer Loyalty at JNE Express Plamo Garden and the remaining 50.1% is explained by various other variables.
Pengaruh Kualitas Pelayanan, Nilai Pelanggan, dan Customer Relationship Management terhadap Loyalitas Pelanggan: Studi Kasus pada JNE Express Plamo Garden Ananda, Defi; Satriawan, Bambang; Windayati, Diana Titik
Zona Manajerial: Program Studi Manajemen (S1) Vol 13 No 2 (2023): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v13i2.1495

Abstract

This research aims to identify the impact of service quality, customer value, and Customer Relationship Management on customer loyalty at JNE Express Plamo Garden. The approach employed in this research is a quantitative method. Population of the research encompassed JNE Express Plamo Garden customers in January and February 2022 with a total of 49,620 people. In this research, 100 participants constituted the sample size. Data collection method employed was distributing a questionaire to participants for analysis was conducted using multiple linear regression, to improved hypothesis. The finding of the research reveal Service Quality. Customer Value, Customer Relationship Management (CRM) all positively and significantly influence Customer Loyalty at JNE Express Plamo Garden. The probability value are 0.000, 0.002 and 0.033, respectively, all of which are less than 0.05. The value of R-squared 49.9%, Customer Loyalty at JNE Express Plamo Garden could be attribute to variable Service Quality, Customer Value, and Customer Relationship Management (CRM), while the remaining 50.1% is attributed various other factors.
Co-Authors Satriawan, Bambang Windayati, Diana Titik