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MEMBANGUN BISNIS TANAMAN HIAS INDOOR DI KOTA KUPANG MELALUI KEGIATAN KEWIRAUSAHAAN MAHASISWA PROGRAM STUDI AGRIBISNIS FAKULTAS PERTANIAN UNIVERSITAS NUSA CENDANA Agnes Wehelmina Alberthus; Marthen R. Pellokila; Nendissa, D. Roy; Chamdra, Santhy; Elvani, Siska
Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Vol. 5 No. 1 (2024): Volume 5 Nomor 1 Edisi April 2024
Publisher : Pergizi Pangan DPD NTT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51556/jpkmkelaker.v5i1.291

Abstract

The indoor ornamental plant business in Kupang City is quite a promising business. The survey results provide an indication that the demand for indoor ornamental plants continues to grow. This provides a promising business opportunity if pursued professionally and strategically so that it can generate profits. The target market for this business is the people of Kupang City who need indoor ornamental plants, such as offices, lecture halls, residential houses, shady places, etc. The choice of types of indoor ornamental plants in this business are leaf ornamental plants and flower ornamental plants, with good quality provisions, regular maintenance and fertile, quality soil. The objectives of this activity are (1) Building students' entrepreneurial interest in the field of indoor ornamental plants; (2) Channeling your interest or hobby in ornamental plants; (3) Increase and popularize interest in ornamental plants among the people of Kupang City. The method used in this activity is direct student participation in the production and marketing process of indoor ornamental plants. As a result of this activity, the students involved were motivated to produce and pursue indoor ornamental plant business.
DIGITAL MARKETING SEBAGAI UPAYA PERLUASAN PEMASARAN PRODUK OLAHAN SINGKONG Elvani, Siska; Asan, Fransiska C.S.D.; Irwanto, Irwanto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22666

Abstract

Permanfaatan perkembangan teknologi dilakukan oleh manusia di segala aspek kehidupannya. Perkembangan teknologi ini juga berdampak pada pemasaran produk. Digital marketing merupakan strategi pemasaran dengan menggunakan teknologi dan internet sehingga terjadi komunikasi dua arah antara penjual dan pembeli serta dapat memperluas jangakauan pasar. Usaha kecil pengolahan singkong di Kabupaten Trenggalek mengalami kesulitan dalam mengikuti perkembangan teknologi yang diakibatkan oleh kurangnya pengetahuan dan keterampilan. Oleh karena itu dilakukan penyuluhan dengan metode ceramah dan diskusi sehingga peserta dapat memperoleh pengetahuan baru. Setelah dilakukan penyuluhan diharapkan pelaku usaha kecil dapat melakukan digital marketing untuk memperluas pemasaran yang pada akhirnya berdampak pada peningkatan penjualan.
ANALISI PERBANDINGAN PENDAPATAN SEMANGKA NON BIJI DAN SEMANGKA BIJI DI KELOMPOK TANI MILENIAL (POKTAN MILENIAL) DESA NOELBAKI KECAMATAN KUPANG TENGAH KABUPATEN KUPANG Daka, Ifoni Bulu; Olviana, Tomycho; Elvani, Siska
Buletin Ilmiah Impas Vol 25 No 1 (2024): Volume: 25 No.: 1 Edisi April 2024
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v25i1.16316

Abstract

This research aims to determine the analysis of non-seed watermelon and seeded watermelon in the Millennial Farmer Group (Poktan Millenial) in Noelbaki Village, Central Kupang District, Kupang Regency, followed by finding a comparison of the income of non-seed watermelon and seeded watermelon farmers. The location was determined deliberately based on certain considerations, because this location is one of the watermelon producing areas in the Millennial Farmers Group (Poktan Millennial). The method used in this research is quantitative descriptive using revenue analysis and income analysis. The results of this research show that the income from non-seed watermelon farming is greater when compared to seeded watermelon farming. Where non-seed watermelon farming income is more than IDR 40,968,613, while seed watermelon farming income is IDR 16,137,863. The comparison of income from non-seed watermelon farming and seed watermelon farming of Rp. 24,830,750 hah is proven that the results of the t-count test are known. The t-count value is 3.092> the t-table value is 2.073. Thus, there is a very significant difference between non-seed watermelon farming and seed watermelon farming. Comparative analysis of the income of non-seed watermelon and seeded watermelon in the Millennial Farmer Group (Poktan Millennial) has a significant effect on farmer income.
ANALISIS NILAI TAMBAH DIVERSIFIKASI PRODUK OLAHAN KACANG TANAH DI KELURAHAN SIKUMANA, KECAMATAN MAULAFA, KOTA KUPANG Tulle, Nikita Priscilla; Olviana, Tomycho; Elvani, Siska
Buletin Ilmiah Impas Vol 25 No 2 (2024): Volume 25 No.: 2 Edisi Juni 2024
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v25i2.17485

Abstract

This study was conducted with the aim of knowing the description of the production process of peanut processing into egg peanuts and onion peanuts, and to determine the added value and profits generated by the processing of peanuts into egg peanuts and onion peanuts, as well as to find out the obstacles and solutions faced by IRT Sima Indah. The research was conducted at the office and location of IRT Sima Indah located together on Jl. Air Lobang 3 RT.37/RW.15 Sikumana Village, Maulafa District, Kupang City. This type of research is quantitative research using the method of interviewing business owners and workers and making direct observations. The sampling technique uses the census method, namely the population in this study is the business owner of the Sima Indah Home Industry, namely 5 workers. The results of this study indicate that the total costs incurred in the production process of egg beans and onion beans at IRT Sima Indah amounted to Rp. 19,985,423, total revenue of Rp. 25,020,000, then IRT Sima Indah got a profit of Rp. 12,631,494. The result of the added value given from the output value of every Rp.100 for each processed peanut product is Rp. 59 for egg peanut products and Rp. 50 for onion peanut products.