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All Journal Journal of Indonesian Management Jurnal Akuntansi, Manajemen dan Bisnis Digital
Kurniawan, Kimas
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect Of Service Quality And Custumer’s Satisfaction On Custumer’s Loyality At PT. Perusahaan Perdagangan Inodonesia Branch Of Bengkulu Kristina, Nevianti; Susena , Karona Cahya; Kurniawan, Kimas
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1563

Abstract

The purpose of this study is determine the quality of service and customer’s satisfaction regarding customer’s loyalty for pharmaceutical products at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The research method used was quantitative, the sample in this study was 88 customers who purchased pharmaceutical products at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The sampling technique is accidental sampling technique. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the regression equation are Y = 13.225 + 0.318X1 + 0.385X2 + 3.881, meaning that service quality and customer’s satisfaction have an influence on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The determination test result is 0.396, meaning that service quality and customer’s satisfaction have an effect on employee customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu by 39.6%, while the remaining 60.4% is explained or influenced by other variables that were not studied. Service quality and customer’s satisfaction together. has the same effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu with a significance value of 0.000, less than 0.05. Service quality has a positive and significant effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu, because the significance value of 0.000 is less than 0.05. Customer’s satisfaction has a positive and significant effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu, with a significance value of 0.000, which is less than 0.05.
Pengaruh Store Atmosphere Dan Experiential Marketing Terhadap Keputusan Pembelian Makanan Dan Minuman Angkringan Pada Selebar Cafe And Resto Kabupaten Lebong Effriando, Millean; Irwanto, Tito; Kurniawan, Kimas
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6366

Abstract

The thing that must be considered in attracting consumers' interest so that they decide to buy is that the seller must be able to sell a good impression, such as by creating a good store atmosphere and experiential marketing. This study aims to determine the influence of store atmosphere and experiential marketing on purchasing decisions for angkringan food and drinks at Selebar Cafe and Resto in Lebong Regency. The sample in this study was 70 customers at Selebar Cafe and Resto in Lebong Regency. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. Store atmosphere has a significant effect on consumer purchasing decisions at Selebar Cafe and Resto in Lebong Regency, this is proven by the results of the t test showing that the t count is greater than t table (4.008 > 1.667) and the significant value is 0.000 < 0.05, meaning it is rejected and accepted. . Experiential marketing has a significant influence on consumer purchasing decisions at Selebar Cafe and Resto in Lebong Regency, this is proven by the results of the t test showing the t count is greater than t table (3.640 > 1.667) with a significant value of 0.001 < 0.05 meaning Ho is rejected and Ha is accepted. Store atmosphere (X1 ) and Experiential marketing (X2 ) together have a significant effect on consumer’s purchasing decisions (Y) at Selebar Cafe and Resto in Lebong Regency, this is proven by the F test showing the value of Fcount> Ftable (19.212 > 3.13) with a value The significance of 0.000 is smaller than 0.05. The results of the multiple regression have the equation Y = 13.309 + 0.304 ( ) + 0.396 ( ) + e, because the direction of the regression is positive it can be interpreted that if the store atmosphere and experiential marketing increase then purchasing decisions at Selebar Cafe and Restaurants in Lebong Regency will also increase.
Co-Authors Effriando, Millean Kristina, Nevianti Susena , Karona Cahya Tito Irwanto, Tito