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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika WIDYABHAKTI Jurnal Ilmiah Populer Journal of Community Service and Empowerment ARRUS Journal of Social Sciences and Humanities
Priyana, I Putu Okta
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pelatihan Digital Marketing, Manajemen Keuangan, dan Website UMKM untuk Membangun Ekspor di Pasar Internasional Utami, Made Ayu Jayanti Prita; Priyana, I Putu Okta; Rahmanu, I Wayan Eka Dian; Lasmini, Ni Nengah; Herna Lastari, Ni Kadek
WIDYABHAKTI Jurnal Ilmiah Populer Vol. 6 No. 1 (2023): Nopember
Publisher : Direktorat Penelitian, Pengabdian Masyarakat, dan HKI Institut Teknologi dan Bisnis STIKOM Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30864/widyabhakti.v6i1.398

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) merupakan sektor usaha yang berperan penting dalam mendorong pemerataan kesejahteraan masyarakat dan merupakan tulang punggung yang dapat membantu perekonomian di Indonesia. Perkembangan salah satu UMKM di Kabupaten Jembrana bisa dikatakan cukup pesat yang berfokus pada bidang usaha produksi jahe merah dalam kemasan, kopi dan juga budidaya serta penjualan jangkrik sebagai pakan ternak. Saat ini hasil-hasil usaha dari jahe merah, kopi, dan jangkrik dijual secara tradisional oleh masing-masing anggota kelompok. Metode pemasaran yang dilakukan tentunya masih bersifat konvensional. Konsep pemasaran konvensional memiliki kelemahan, salah satunya adalah kurang dikenalnya produk oleh masyarakat. Untuk itu dalam anggota kelompok KJM akan dibekali pelatihan digital marketing untuk memperbarui metode pemasaran yang telah mereka lakukan sebelumnya. Kegiatan pelatihan ini dilakukan selama 2 hari berturut-turut. Hari pertama, anggota KJM diberikan pelatihan dgital marketing dan manajemen keuangan, dan di hari kedua dilanjutkan dengan kunjungan ke UMKM Jaya Mandiri. Tim Politeknik Negeri Bali melakukan serah terima papan nama, dan bahan–bahan operasional usaha serta melihat bagaimana proses produksi untuk produk-produk yang dijual. Kegiatan pelatihan ini menghasilkan output kegiatan yakni adanya website terintegrasi untuk UMKM yang ada di Desa Melaya, akun Sosial Media UMKM serta format pencatatan keuangan dan pembuatan laporan keuangan.
Blockchain Technology For Circular Economy In Plastic Bank Priyana, I Putu Okta; Utami, Made Ayu Jayanti Prita; Saputra, Upayana Wiguna Eka
Sinkron : jurnal dan penelitian teknik informatika Vol. 7 No. 2 (2023): Research Article, Volume 7 Issue 2 April, 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v8i2.12210

Abstract

With the use of blockchain technology, this research sought to understand the applications, benefits, and limitations faced by circular economy-based businesses. This research was conducted at the Plastic Bank Company, which used a digital conference room to allow interviews that could not be conducted in person, as well as the researcher's residence for online data gathering and document review. Five management members of the Plastic Bank Company comprise the sample population. The information used is first-hand information derived from interview findings. In order to acquire data, several methods including interviews, document analysis, and observation were applied and tested by Triangulation. The findings of this study revealed: 1) Companies with a circular economy may employ blockchain technology to change supply chain operations, tracking, and tracing. 2) Blockchain technology has benefits for businesses based on the circular economy, including easier distribution management, less duplicate papers, increased cost effectiveness, and the ability to turn plastic trash into digital cash. 3) The general public is still unaware of the use of blockchain technology for businesses that rely on the circular economy. Furthermore, the company's success is constrained on a small scale due to the absence of finance from affiliated parties. Therefore, in order to grow the use of technology on a big scale, this circular-based economy firm for plastic banks has to strengthen its performance and efforts.
Implementation of Brand Image and Social Media Marketing on Purchasing Decisions at The Apurva Kempinski Bali Puteri, Putu Belinda; Marheni, Lily; Priyana, I Putu Okta
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2958

Abstract

This study was conducted to investigate how brand image and the implementation of social media marketing effectively can increase consumer purchasing decisions on products or services in the hospitality industry. This study employed a quantitative inferential approach and was carried out at The Apurva Kempinski Bali hotel. The target population in this study includes all followers of the hotel's Instagram account and prospective consumers who want to visit the hotel. Through purposive sampling and the Slovin formula, 100 valid responses were obtained through the distribution of questionnaires. The data gathered were analyzed using multiple linear regression to determine how a strong brand image and the effective implementation of social media marketing could impact consumer choices. The results of the study reveal that a strong brand image, combined with effective social media marketing, significantly enhances consumer purchasing decisions for The Apurva Kempinski Bali's services and products. This underscores the importance of both a robust brand reputation and well-executed social media strategies in driving customer engagement and sales in the hospitality industry. This research contributes to marketing theory by highlighting both strategies influence consumer decisions. Practically, it helps The Apurva Kempinski Bali develop effective strategies for building a strong brand and using social media to attract and engage customers.
An exploration of digital marketing, financial literacy, and website empowerment for small enterprises in Melaya Village, Bali Utami, Made Ayu Jayanti Prita; Priyana, I Putu Okta; Rahmanu, I Wayan Eka Dian; Lasmini, Ni Nengah; Lastari, Ni Kadek Herna
Journal of Community Service and Empowerment Vol. 5 No. 2 (2024): August
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i2.29630

Abstract

This study aimed to empower small businesses in Melaya village, Jembrana Regency, Bali, through a program focusing on website training, digital marketing strategies, financial education, and product enhancement. Initiated by Politeknik Negeri Bali's Business Department, the research engaged stakeholders through workshops covering website development, SEO, social media marketing, and financial literacy. Participants included small business owners, employees, and local government representatives, fostering a collaborative approach tailored to community needs. Beginning with an observational phase in June 2023, the program assessed local demand for digital marketing and financial management. Practical workshops facilitated by experts addressed these needs, alongside efforts to enhance local products such as ginger, coffee, perfume, and cricket farming. Politeknik Negeri Bali oversaw the development of a digital platform to promote these businesses, supported by hands-on activities. Evaluation methods included participant feedback and business performance assessments, revealing improvements in digital presence, product quality, and financial management. This initiative highlights its contribution to market reach, decision-making, and overall business sustainability in Melaya village. By bridging knowledge gaps and effectively utilizing digital tools, this program offers a replicable model for empowering local businesses, fostering sustainable growth and community development.
Co-Authors Herna Lastari, Ni Kadek Lasmini, Ni Nengah Lastari, Ni Kadek Herna Made Ayu Jayanti Prita Utami Marheni, Lily Puteri, Putu Belinda Rahmanu, I Wayan Eka Dian Saputra, Upayana Wiguna Eka