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Journal : Jurnal Research Ilmu Pertanian

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ANALISIS PERILAKU KONSUMEN DALAM MEMBELI MINUMAN KOPI SOLOK RADJO DI ERA NEW NORMAL (Studi Kasus pada Coffee Shop Rimbun Espresso and Brew Bar Kota Padang) Pratomo, Hengky; Gusriati; Herda Gusvita
Jurnal Research Ilmu Pertanian Vol. 1 No. 1 (2021): Jurnal Research Ilmu Pertanian (Februari 2021)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/kdpa0613

Abstract

Penelitian ini bertujuan untuk mengetahui karakteristik konsumen dan menganalisis faktor- faktor yang mempengaruhi perilaku konsumen dalam membeli minuman kopi Solok Radjo di era new normal studi kasus di Coffee Shop Rimbun Espresso And Brew Bar Kota Padang. Penelitian ini dilaksanakan pada bulan Agustus-September 2020. Populasi di dalam penelitian ini adalah konsumen minuman kopi Solok Radjo di Coffee Shop Rimbun Espresso And Brew Bar Kota Padang dengan kriteria: umur responden ≥17 tahun dan mengkonsumsi minuman kopi berbahan baku Solok Radjo. Berdasarkan kriteria tersebut terdapat 30 responden. Metode penentuan responden dengan menggunakan accidental sampling. Hasil penelitian menunjukan bahwa faktor-faktor yang mempengaruhi perilaku konsumen yaitu kultur , sub kultur, kelas sosial, kelompok acuan, keluarga, peran dan status, umur dan tahap siklus hidup, pekerjaan , motivasi, persepsi, pengetahuan, dan kepercayaan dan sikap. Secara bersama-sama berpengaruh signifikan terhadap perilaku konsumen minuman kopi Solok Radjo, hal ini ditunjukkan dengan hasil pengujian uji F dengan nilai signifikansi F sebesar 0,000 atau F <0,005. Secara parsial kultur, kelompok acuan, peran dan status, umur dan tahap siklus hidup, motivasi, persepsi, dan kepercayaan dan sikap berpengaruh signifikan terhadap perilaku konsumen minuman kopi Solok Radjo, hal ini ditunjukan dengan hasil pengujian uji t dengan nilai signifikan t < 0,005) yang artinya H0 ditolak dan H1 diterima, sehingga ditarik kesimpulan bahwa perilaku konsumen minuman kopi Solok Radjo di Coffee Shop Rimbun Espresso and Brew Bar dipengaruhi secara signifikan.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN KOPI PADA MASA NEW NORMAL DI COFFEE SHOP KOTA PADANG Julianto, Ade Rudi; Amnilis; Gusriati
Jurnal Research Ilmu Pertanian Vol. 1 No. 1 (2021): Jurnal Research Ilmu Pertanian (Februari 2021)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/9q6c0x68

Abstract

Penelitian ini bertujuan untuk mengetahui loyalitas konsumen kopi pada masa new normal dan untuk menganalisis faktor-faktor yang mempengaruhi loyalitas konsumen kopi masa new normal di Coffee shop di Kota Padang. Penelitian ini dilaksanakan pada bulan Juli-Agustus 2020. Metode penentuan responden menggunakan teknik Non Probability yaitu dengan cara Acidental Sampling. Penelitian dilaksanaan di Coffee Shop Kota Padang dengan jumlah sampel sebanyak 150 orang. Penelitian ini menggunakan metode dasar deskriptif analitik. Data dianalisis menggunakan analisis deskriptif kuantitattif dengan analisa statistik regresi linear berganda. Hasil penelitian menunjukkan bahwa loyalitas konsumen kopi pada masa new normal di Kota Padang berada pada kategori loyal dengan nilai scor 3,85. Kualitas produk, kualitas pelayanan, desaign tempat, lokasi, harga produk, dan kepuasan pelanggan Coffee Shop di Kota Padang secara simultan (secara bersama-sama) berpengaruh signifikan terhadap loyalitas konsumen kopi pada Coffee Shop di Kota Padang dengan nilai (sig 0,000 < 0,005). Sedangkan yang berpangaruh signifikan secara parsial adalah Kualitas Produk, Kualitas Pelayanan, Desaign Tempat, dan Kepuasan Pelanggan dan yang tidak berpengaruh secara parsial adalah Lokasi dan Harga Produk. Nilai koefisien Determinasi sebesar 0,932. Diharapkan kepada pemilik Coffee Shop yang ada di Kota Padang tetap mempertahankan dan meningkatkan kualitas yang ada pada Coffee Shopnya. Baik itu kualitas pelayanan maupun kualitas produk sehingga bisa mempertahankan keloyalan dari konsumen.
ANALISIS KESEJAHTERAAN RUMAH TANGGA PETANI PADI SAWAH DI NAGARI IV KOTO MUDIEK KECAMATAN BATANG KAPAS KABUPATEN PESISIR SELATAN Hardi, Jendri; Gusriati; Herda Gusvita
Jurnal Research Ilmu Pertanian Vol. 1 No. 2 (2021): Jurnal Research Ilmu Pertanian (Agustus 2021)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/42mt8t85

Abstract

This study aims to analyze the level of household welfare of lowland rice farmers from the GSR approach and to analyze the factors that affect the level of household welfare of lowland rice farmers in Nagari IV Koto Mudiek, Batang Kapas District, Pesisir Selatan District. This research was conducted in August 2020, with a sample size of 59 people from 147 populations. Data consisted of primary data and secondary data with descriptive quantitative data analysis using GSR analysis and multiple linear regression. The results showed that the level of household welfare of lowland rice farmers in Nagari IV Koto Mudiek, Batang Kapas District, Pesisir Selatan Regency was categorized as less prosperous household with a GSR value of 2.607% (> 1). Together, there is a significant influence on food expenditure, non-food expenditure, income from farming, age of the farmer, number of family dependents, education level and rice field area on the level of welfare. Partially which has a significant effect   on   the   welfare   level   of   food   expenditure,   non-food expenditure, education   level   and   rice   field   area.   The   coefficient   of determination (R2) is 0.851 or 85.1%.
ANALISIS PENGELUARAN KONSUMSI PANGAN RUMAH TANGGA DI SUMATERA BARAT Mayuri, Kiki Neksandi; Gusriati; Herda Gusvita
Jurnal Research Ilmu Pertanian Vol. 1 No. 2 (2021): Jurnal Research Ilmu Pertanian (Agustus 2021)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/hmxx6x22

Abstract

The purpose of this study was to determine household food consumption expenditure in West Sumatra and to analyze household income, non-food consumption   expenditure, and   population   influencing   household   food consumption expenditure in West Sumatra. This study uses secondary data from BPS West Sumatra in figures from 1998-2017. The data were processed using multiple linear regression analysis tools with the SPSS 25 program. The results showed that household food consumption expenditure in West Sumatra in the last twenty years, namely 1998-2017, has increased by 4.15%, with an average per year of 0,21%. Household income, non-food consumption expenditure and total population simultaneously (together) have a significant effect on household food consumption expenditure in West Sumatra with value (sig 0,000 <α 0.05). Then the partially significant influence is household income, non-food consumption expenditure, and population. The coefficient of determination is 0.985 (98.5%).
POLA PENGAMBILAN KEPUTUSAN DALAM USAHATANI JAGUNG HIBRIDA (Zea mays L) DI NAGARI LUBUK GADANG TENGGARA KECAMATAN SANGIR KABUPATEN SOLOK SELATAN Yeni, Sri Afri; Gusriati; Herda Gusvita
Jurnal Research Ilmu Pertanian Vol. 1 No. 2 (2021): Jurnal Research Ilmu Pertanian (Agustus 2021)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/6spd5r57

Abstract

The purpose of this study was to analyze hybrid maize farming and study the pattern of decision making in hybrid maize farming in Nagari Lubuk Gadang Tenggara, Sangir District, South Solok Regency. This research was conducted in Nagari Lubuk Gadang Tenggara from April to May 2019. The research method used was descriptive method and survey technique with a population of 58 people from 237 farmers. Samples were taken by census. Data analysis used descriptive quantitative and qualitative, hybrid corn farming analysis and decision making pattern analysis in hybrid corn farming. The results showed that the production of hybrid maize in Nagari Lubuk Gadang Tenggara, Sangir District, South Solok Regency per planting season was 2.909.56 Kg / Ha, the revenue of Rp. 12,220,152.00 / Ha, income of Rp. 8,387,873.30 / Ha, the total cost of Rp. 4,252,585.91 / Ha, and a profit of Rp. 7,967,657.31 / ha, and the R / C ratio is 2.9. The most pattern of decision making in hybrid corn farming is pattern I (the decision is made by the husband alone without involving his wife).
Perbandingan Pendapatan Usahatani Jagung Manis (Zea mays saccharata Sturt) Dengan Padi Sawah (Oryza sativa L ) Di Kelurahan Pisang  Kecamatan Pauh Kota Padang Mangasa Saogo; Dang Sri Chaerani; Gusriati
Jurnal Research Ilmu Pertanian Vol. 2 No. 1 (2022): Jurnal Research Ilmu Pertanian (Februari 2022)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/k0cjjp30

Abstract

This study aims as follows: 1) To analyze the income and efficiency of sweet corn farming with paddy fields in Pisang Village, Padang City. 2) To analyze the difference between sweet corn and lowland rice farming income in Pisang Village, Padang City. The basic research method is descriptive and comparative analysis and implementation with the survey method. The selection of this research location was carried out by purposive sampling, based on the consideration that Pisang Village is one of the villages that cultivate sweet corn with lowland rice in turns. The population in this study were sweet corn farmers with lowland rice in Pisang Village, Padang City. Sampling was done by purposive sampling technique (deliberately), ie farmers whose main job is sweet corn farming with lowland rice with a minimum land area of 0.1 ha which is harvested at the time of the study. The number of samples was set at 60 farmers, consisting of 30 sweet corn farmers and 30 lowland rice farmers for research using primary and secondary data analysis. The analytical methods used include comparative analysis of farm income with the concept of operating costs. Comparative analysis of farm income using t test. The research was conducted in May-June 2018. Based on the results of the study, it can be concluded that: 1). The average income earned by sweet corn farmers is Rp. 14,518,518,52/Ha 1 (one) planting season with R/C ratio, 2,41 while for paddy Rp. 14. 837,814, 17/ha per growing season with R/C ratio, 2.43. The results of the analysis of the difference in average income per respondent of sweet corn sample farmers (Rp. T table (29,0.05) = 1.6991
Analisis Konsumsi Beras di Provinsi Sumatera Barat Siti Nurul Qomariyati; Gusriati; Herda Gusvita
Jurnal Research Ilmu Pertanian Vol. 2 No. 1 (2022): Jurnal Research Ilmu Pertanian (Februari 2022)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/87c9ha70

Abstract

The purpose of this study was to analyze the development of rice consumption in the province of West Sumatra and to analyze the factors that influence rice consumption in the province of West Sumatra. This research was conducted from April to May 2021. The location determination was done purposively, the data used was secondary data. The basic method used in this research is descriptive analytical method using time series data. The analysis used is trend analysis and multiple linear regression analysis using the SPSS version 20 program. The results show that the equation of the trend line for rice consumption in West Sumatra Province is Y= 100.67-0.86X. The intercept value obtained from the analysis is 100.67 (the average rice consumption in West Sumatra Province over the last 20 years is 100.67 kg/capita/year). The value of the trend coefficient is -0.86 (rice consumption in West Sumatra Province has decreased by 0.86 kg each year). It can be predicted that the consumption of rice in West Sumatra Province in 2025 is 74.01 kg/capita/year. Meanwhile, simultaneously (simultaneously) are the variables of population, education level, rice productivity, per capita income and inflation (sig 0.000 <0.05). The coefficient of determination (R2) in this study was 96.7%, (variables of population, education level, rice productivity, per capita income and inflation contributed 96.7% to rice consumption)
Analisis Konsumsi Pangan Masyarakat Provinsi Sumatera Barat Zikri Mubarak; Gusriati; Herda Gusvita
Jurnal Research Ilmu Pertanian Vol. 2 No. 1 (2022): Jurnal Research Ilmu Pertanian (Februari 2022)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/pj6pav87

Abstract

The purpose of this study was to determine the Expected Food Pattern Score in West Sumatra in 2000-2019, and to find out whether the factors of per capita income, food consumption expenditure, population, inflation affect the Expected Food Pattern Score in West Sumatra. This research was conducted from April 2021 to May 2021. The location determination was purposive, the data used was secondary data. The basic method used in this research is descriptive analytical method using time series data. The analysis used is Multiple Linear Regression analysis. The results show that the PPH score in West Sumatra Province from 2000-2019 has increased by 134.58% with an annual average of 6.72%, the variable that has a significant effect on the PPH score in West Sumatra Province partially is the variable total population. Meanwhile, simultaneously (simultaneously) are the variables of income per capita, food consumption expenditure, population and inflation (sig 0.000 <0.05). The coefficient of determination (R2) in this study was 0.82
Analisis Konsumsi Energi Rumah Tangga Petani Kelapa Sawit di Desa Airapa Kecamatan Sinunukan Kabupaten Mandailing Natal Sari, Nurvita; Gusriati; Herda Gusvita
Jurnal Research Ilmu Pertanian Vol. 2 No. 2 (2022): Jurnal Research Ilmu Pertanian (Agustus 2022)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/cz8cbx61

Abstract

The purpose of this study was to study the energy consumption of oil palm farmer households and to analyze the factors that influence energy consumption in Airapa Village, Sinunukan District, Mandailing Natal Regency. This research was conducted in June 2021. The location of the study was determined purposively with a total sample of 64 people. The data used are primary data and secondary data. The analytical method used in this research is quantitative descriptive method using multiple linear regression analysis. Using the SPSS version 20 program, the results showed that the energy consumption of oil palm farmers' households in Airapa Village, Sinunukan District, Mandailing Natal Regency averaged 1,896.70 kcal/capita/day or an energy consumption level of 86.21%. Variables that have a significant effect on household energy consumption of oil palm farmers in Airapa Village, Sinunukan District, Mandailing Natal Regency partially are income and food expenditure variables. Meanwhile, simultaneously (simultaneously) are household income variables, food expenditure, number of family members, mother's age, education of the head of the family with (sig 0.000 <0.05). The coefficient of determination (R2) in this study was 82.4%, meaning that the variables of household income, food expenditure, number of family members, mother's age, education of the head of the family contributed 82.4% to energy consumption.
Analisis Pangsa Pengeluaran Pangan Rumah Tangga Miskin Petani Kelapa Sawit Di Kecamatan Sinunukan Kabupaten Mandailing Natal Amnilis; Gusriati; Septia Mariani
Jurnal Research Ilmu Pertanian Vol. 3 No. 1 (2023): Jurnal Research Ilmu Pertanian (Februari 2023)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/zqmc6d40

Abstract

The purpose of this study was to determine the share of food expenditure of poor households and to analyze the effect of income, education of the head of the family, number of household members, length of household, amount of subsidized Raskin, non-food expenditure on the share of food expenditure of poor households in Sinunukan District, Mandailing Natal Regency. This research was conducted from September 10 to October 10, 2021. The location of the research was determined purposively with a total sample of 79 people. The data used are primary and secondary data. The method used in this research is descriptive analysis method using multiple linear regression analysis. Research results: 1. The share of food expenditure for poor households in Sinunukan District is 63% (food insecure households), : 2. The variables that partially have a significant effect on the share of food expenditure of poor households of oil palm farmers, Sinunukan Subdistrict, Mandailing Natal Regency, are income and non-food expenditure variables. Meanwhile, together (simultaneously) are household income variables, head of household education, number of family members, length of household, number of poor people received and non-food expenditure with sig 0.000 < 0.05, the value of the coefficient of determination is 0.883.
Co-Authors Amnilis Andri Cici Rahmadhani Dang Sri Chaerani Denis Setiawan Esa Diya Wahyuni Gusvita, Herda Hardi, Jendri Herda Gusvita Jodi Putra Julianto, Ade Rudi Lasmi Damayanti M Faizal Mangasa Saogo Mayuri, Kiki Neksandi Murnita Noli Susanti Pratomo, Hengky Putra, Iksan Dwi Randi Satria Sari, Nurvita Sarli Yaleri Septia Mariani Sintia Efrinelti Sintia Rahmadani Siti Nurul Qomariyati Windawati Ningsi, Maria Yeni, Sri Afri Zikri Mubarak