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All Journal Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Applied Accounting and Management Review
Pradana, Bagas Putra
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Decision Sciences, Operations Research & Management Education Social Sciences

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APLIKASI MANAJEMEN KEUANGAN DAN AJUAN HAK CIPTA PROSES PRODUKSI PRODUK USAHA KECIL MENENGAH (UKM) ISNAINI CRAFT KABUPATEN SEMARANG Korawijayanti, Lardin; Karyanti, Tutik Dwi; Ciptaningtias, Arum Febriyanti; Pradana, Bagas Putra
Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Vol 5, No 1 (2024): Vol. 5 No. 1 April 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/sitechmas.v5i1.5166

Abstract

Recording financial reports is an important aspect of a business activity. Financial reports are used as a presentation of financial information used by both internal and external parties for business activities. Accounting practices are a solution to problems that often occur in micro, small and medium enterprises (MSMEs), namely financial management problems. So far, UKM Isnaini Craft has not made regular financial records, let alone made financial reports. So far, SMEs still mix household finances with business finances. This situation often becomes a problem in the smooth production and marketing of the business. The second problem in the New Normal era, the government wants changes to SMEs to improve performance in the fields of finance, production, marketing and resources. In terms of marketing performance, UKM Isnaini Craft needs help in its efforts to achieve competitive advantage by increasing the number of products that obtain Copyright Certificates from the Ministry of Law and Human Rights. Protection of Intellectual Property Rights (IPR) for micro, small and medium enterprises (MSMEs) plays an important role in the era of globalization. Protection efforts are carried out through submitting registration for MSME products that meet the requirements to be granted IPR so that as a consequence the government will provide protection such as patents, copyrights, brands, industrial designs and trade secrets.So, Community Service (PMK) aims to provide an understanding of the importance of financial management for businesses. The technique for resolving the first problem is to provide assistance in making financial records and preparing financial reports. Meanwhile, in the second problem, UKM Isnaini Craft. Will help fund and apply for the acquisition of a Copyright Certificate for 1 Isnaini Craft UKM product to the Director General of Intellectual Property, Ministry of Law and Human Rights.
PRODUCT LABEL INNOVATION DESIGN AS A FACTOR FOR INCREASING THE COMPETITIVENESS OF MSME PRODUCTS Martia, Dina Yeni; Soebroto, Nina Woelan; Kodir, Moch. Abdul; Pradana, Bagas Putra; Senoaji, Aditya Rizqi
Applied Accounting and Management Review (AAMAR) Vol 3, No 1 (2024): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v3i1.5618

Abstract

In the era of industrial revolution 4.0 that is currently being experienced, it requires all aspects of life to be able to adapt to the modernization that is occurring, such as the rapid flow of information, globalization and the economy. The method used in this research uses SWOT (Strengths, Weaknesses, Opportunities, and Threats). Where the results of SWOT are a challenge for companies to survive amidst current developments, so as not to be swept away by the current developments. Companies are required to always innovate their products. SME competitiveness is reflected in product competitiveness and organizational competitiveness. The main indicators of product competitiveness are product value/price and consumer satisfaction, while the main indicators of organizational competitiveness are profit and human resources (HR). High innovation, both process innovation and product innovation, will increase the ability of SMEs to create higher quality products. High product quality will increase competitive advantage in SMEs which ultimately has an impact on the performance of SMEs themselves. Without a strong brand image or brand image, it will be difficult for a company to attract new customers and retain existing ones. Brand trust will determine consumer loyalty to the brand and trust will have the potential to create high-value relationships. Therefore, innovative product label design is used to increase product selling value. Keywords: Labels, MSMEs, SWOT
Co-Authors Ciptaningtias, Arum Febriyanti Dina Yeni Martia Karyanti, Tutik Dwi Kodir, Moch. Abdul Korawijayanti, Lardin Nina Woelan Soebroto Senoaji, Aditya Rizqi