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All Journal Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Applied Accounting and Management Review
Pradana, Bagas Putra
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Decision Sciences, Operations Research & Management Education Social Sciences

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Journal : Applied Accounting and Management Review

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PRODUCT LABEL INNOVATION DESIGN AS A FACTOR FOR INCREASING THE COMPETITIVENESS OF MSME PRODUCTS Martia, Dina Yeni; Soebroto, Nina Woelan; Kodir, Moch. Abdul; Pradana, Bagas Putra; Senoaji, Aditya Rizqi
Applied Accounting and Management Review (AAMAR) Vol 3, No 1 (2024): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v3i1.5618

Abstract

In the era of industrial revolution 4.0 that is currently being experienced, it requires all aspects of life to be able to adapt to the modernization that is occurring, such as the rapid flow of information, globalization and the economy. The method used in this research uses SWOT (Strengths, Weaknesses, Opportunities, and Threats). Where the results of SWOT are a challenge for companies to survive amidst current developments, so as not to be swept away by the current developments. Companies are required to always innovate their products. SME competitiveness is reflected in product competitiveness and organizational competitiveness. The main indicators of product competitiveness are product value/price and consumer satisfaction, while the main indicators of organizational competitiveness are profit and human resources (HR). High innovation, both process innovation and product innovation, will increase the ability of SMEs to create higher quality products. High product quality will increase competitive advantage in SMEs which ultimately has an impact on the performance of SMEs themselves. Without a strong brand image or brand image, it will be difficult for a company to attract new customers and retain existing ones. Brand trust will determine consumer loyalty to the brand and trust will have the potential to create high-value relationships. Therefore, innovative product label design is used to increase product selling value. Keywords: Labels, MSMEs, SWOT
Co-Authors Ciptaningtias, Arum Febriyanti Dina Yeni Martia Karyanti, Tutik Dwi Kodir, Moch. Abdul Korawijayanti, Lardin Nina Woelan Soebroto Senoaji, Aditya Rizqi