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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Mas Wiartha, Nyoman Gede
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Ganaya: Jurnal Ilmu Sosial dan Humaniora

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Perspektif Gen Z Politeknik Pariwisata Bali terhadap Peranan Sosial Media dalam Mengembangkan Bisnis Kuliner Santi Diwyarthi, Ni Desak Made; Adi Pratama, Wayan; Jata, I Wayan; Mas Wiartha, Nyoman Gede
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 6 No 4 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v6i4.2664

Abstract

This research explored the perspectives of Generation Z at Politeknik Pariwisata Bali on the role of social media in shaping entrepreneurship in culinary business. The study employs a quantitative approach, utilizing questionnaires, observations, and interviews to collect data from a sample of 100 Generation Z students majoring in Hotel Management Study Program. The results of the analysis indicate that the majority of respondents (95%) view social media as a source of inspiration and a platform for interaction for young entrepreneurs. Additionally, 87% expressed that the institution has provided adequate avenues for entrepreneurship in culinary business through internet networking (87%), entrepreneurship-related events or activities (92%), and the Student Activity Unit at Politeknik Pariwisata Bali (78%). However, there were findings regarding potential negative impacts of social media on entrepreneurial character, such as perceptions of instant success (86%) and a perceived lack of management involvement in organized activities (86%). These findings underscore the importance of adopting a thoughtful approach in integrating social media to support the development of entrepreneurship in culinary business among Generation Z, particularly those at Politeknik Pariwisata Bali.
Co-Authors Adi Pratama, I Wayan Adi Pratama, Wayan Citrawati, Luh Putu Darmiati, Made Irdhayanti, Efa Jata, I Wayan Khuan, Hendri Kusumarini, Indah Mendrofa, Kristiurman Jaya Rahmiyati , Nekky Robertus Adi Nugroho Santi Diwyarthi, Ni Desak Made Yudhawijaya, Made