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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Mas Wiartha, Nyoman Gede
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : West Science Interdisciplinary Studies

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The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Santi Diwyarthi, Ni Desak Made; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede; Kusumarini, Indah; Adi Pratama, I Wayan; Jata, I Wayan
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Co-Authors Adi Pratama, I Wayan Adi Pratama, Wayan Citrawati, Luh Putu Darmiati, Made Irdhayanti, Efa Jata, I Wayan Khuan, Hendri Kusumarini, Indah Mendrofa, Kristiurman Jaya Rahmiyati , Nekky Robertus Adi Nugroho Santi Diwyarthi, Ni Desak Made Yudhawijaya, Made