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NAVIGATING THE SUCCESSION PROCESS IN FAMILY BUSINESSES: A CASE STUDY OF THE ICON Sinar Dharmayana Putra; Erwin; Maichal; St Salmah Sharon
Accounting Profession Journal (APAJI) Vol. 6 No. 2 (2024): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v6i2.237

Abstract

This research explores the dynamics of trust in the succession process of a family business at The Icon. Employing descriptive qualitative methodology, the study delves into how trust is built and maintained through various stages of the succession process. The successor did not receive theoretical training but learned directly by observing their parents and the employees at The Icon. The mother of the successor played a crucial role in providing hands-on training, particularly in social media marketing. Every piece of content must be approved by her to maintain high standards and avoid misunderstandings that could damage the business's reputation. Additionally, she supervises the food photoshoots to ensure the menu presentations are aesthetically pleasing. The successor is also trained in food art classes to enhance their skills. The responsibility of ensuring smooth operations and resolving issues at The Icon is a significant part of the successor’s role. For instance, when a customer complained about cold food, the successor handled the situation professionally by offering a replacement and complimentary food. The findings suggest that the successor exhibits a high level of responsibility, working diligently to address and resolve challenges, thereby ensuring the continued success and reputation of The Icon.
Greenpreneurs Mandiri: Pendampingan UMKM Bank Sampah Melati dan Mandar Sutera Asriah Syam; Elia Ardyan; Adindah Novihartina Jafar; Maichal; Cindy Yoel Tanesia; Mustikarini, Carolina Novi; Erwin Parega; David Sundoro; Rahmat Zulfikar; Bilyan Putra Sari; Kasmir Syariati
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4426

Abstract

Pengabdian masyarakat yang dilakukan pada Bank Sampah Melati dan Mandar Sutera merupakan bagian dari pelaksanaan hibah pendampingan UMKM (Usaha Mikro, Kecil dan Menengah) berbasis kemitraan. Tujuan kegiatan pendampingan UMKM ini adalah mendampingi UMKM Bank Sampah Melati dan UMKM Mandar Sutera untuk memiliki model bisnis, inovasi produk, digital marketing & branding, serta teknologi dalam sistem operasi yang tepat sehingga proses bisnis dapat berkembang dan berkelanjutan juga mampu menyerap tenaga kerja baru. Pelatihan dilaksanakan di dalam 9 kegiatan pelatihan. Hasil pengabdian masyarakat ini adalah peserta mendapatkan pengetahuan dan keterampilan untuk membuat produk yang inovatif berbasis konsep green, pengembangan model bisnis, pengelolaan keuangan, dan kemampuan penjualan berbasis pemasaran digital.