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All Journal ProTVF PRofesi Humas
Khang, Nguyen Tan
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Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : PRofesi Humas

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Building personal branding from the reality of University students using dating apps Vy, Nguyen Ngoc Thao; Chau, Tran Nguyen Ngoc; Tien, Dinh Hoang; Khang, Nguyen Tan
PRofesi Humas Vol 9, No 1 (2024): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 230/E/KPT/2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54982

Abstract

Background: Dating applications are becoming increasingly popular among young people, especially Generation Z students. Purpose: This study investigates the current usage of dating applications among students, specifically those majoring in social sciences and humanities. Methods: The study adopts a mixed-method research design, combining qualitative and quantitative approaches. Qualitative data are collected through a literature review to establish the theoretical framework. Quantitative data are collected through surveys and analyzed using specialized statistical software. Results: The findings indicate that social media is an effective tool for connecting student communities and plays a role in introducing and promoting dating applications. The trend of using dating applications among students is widespread, reflecting a growing demand among Generation Z for establishing romantic relationships through online platforms rather than traditional face-to-face meetings. Conclusion: Social media plays a significant and indispensable role in the mental life of students. Through social networks, students learn about and can access dating applications. Online dating is a new and modern trend compared to traditional dating methods, offering opportunities and risks due to its novelty. Implications: The study sheds light on the usage patterns of dating applications among students and reveals diverse motivations behind their usage, ranging from seeking romantic relationships to fulfilling social connection and entertainment needs.
Social media use for climate change campaign among Indonesian millennials Zein, Muhammad Rifki Adinur; Fadillah, Kurnia Lucky; Febriani, Nadia; Nasrullah, Riki; Khang, Nguyen Tan
PRofesi Humas Vol 8, No 2 (2024): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 230/E/KPT/2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.50167

Abstract

Background: Climate change has threatened humanity and brought about serious impacts for at least two decades. The terrible threat can be addressed through social media. Purpose: This study examined how Indonesian millennials use social media to discuss and advocate for climate change. Methods: It employed mixed methods to combine climate change data from scholarly sources and strategic communication strategies in social media campaigns. Results: The results indicated a predominant presence of millennials, particularly in the 20-29 age group, using Instagram as the primary platform for climate change discussions. Social media highlighted limited engagement with experts and concerns about misinformation and emphasized the vital role of celebrities and influencers in climate change campaigns on social media. Conclusion: The research suggested that social media platforms like Instagram and WhatsApp facilitate climate change discussions among Indonesian millennials. They enable tailored communication strategies and emphasize the potential for social media campaigns to influence a certain behavior. This research also emphasizes the need for a combined approach involving online and offline channels, better climate change education, and collaboration. Implications: The findings underscore the necessity for Indonesia’s climate change advocacy to integrate offline and online communication strategies that are tailored to individual preferences and enhance millennials’ understanding through targeted education and social media campaigns. Public figures may also be involved for broader impacts.
Co-Authors Chau, Tran Nguyen Ngoc Fadillah, Kurnia Lucky Febriani, Nadia Jimi Narotama Mahameruaji, Jimi Narotama Restianty, Ajani Riki Nasrullah Tien, Dinh Hoang Vy, Nguyen Ngoc Thao Zein, Muhammad Rifki Adinur