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THE ANALYSIS OF LINGUISTIC FEATURES OF MILO ADVERTISEMENT Ikrimah, Ikrimah; Altalarik, Agel; Luardini, Maria Arina
TELL - US JOURNAL Vol 10, No 3 (2024): September 2024
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/tus.2024.v10i3.7397

Abstract

An advertisement can be in the form of text, a picture, audio, or video and is intended to promote a certain product. Certainly, an advertisement may be analyzed in terms of the linguistic features that it contains. Linguistic features encompass the utilization of sentence structure, grammatical conventions, and mechanical elements within written communication. This analysis has an intention to find out the linguistic features of Milo advertisement, as well as the visual features, and the relationship between them. The approach that was taken was a form of description that involves monitoring the official advertisement that was available on Youtube platform then the researchers analyzed it. The result showed that there were lexical, morphological, and syntactic aspect appeared, where there were verb phrase, noun phrase, and adjective for lexical and morphological aspect, meanwhile imperative and declarative for syntactic aspect.
The Students’ Interference in Multilingual Class at MAN Kota Palangka Raya Altalarik, Agel; Ikrimah, Ikrimah; Afdalia, Tiara; Pratama, Yogi Atma; Asi, Natalina
Interference: Journal of Language, Literature, and Linguistics Vol 5, No 1 (2024): INTERFERENCE
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/interference.v5i1.52982

Abstract

Abstrak. The phenomenon of interference occurs in sociolinguistics when one language or dialect impacts another. This study was conducted with the objective to shed light on the specific types of phonological interference experienced by students in a multilingual class at MAN Kota Palangka Raya. Employing a descriptive qualitative research design, this investigation focused on the phonological aspects influenced by students' native languages—Banjarese and Dayakese. The research revealed that students exhibit tendencies of Sound Addition, Sound Omission, and Sound Replacement across both language groups as they navigate between their mother tongues and English. The findings stress the complexities involved in English language teaching in environments where students' linguistic backgrounds are diverse. Understanding the nature of phonological interference can equip educators with the necessary tools to develop pedagogical strategies that are attuned to the linguistic challenges faced by multilingual students. This, in turn, can aid in fostering a more effective and inclusive approach to language education that helps diminish language acquisition barriers attributed to the influence of the learners' first languages. Keywords: Interference, Multilingual, Sound Addition, Sound Omission, Sound Replacement.