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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan e-Jurnal Apresiasi Ekonomi International Journal of Management Analytics (IJMA) Jurnal Pengabdian Masyarakat ISEI
Afwa, Awliya
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : e-Jurnal Apresiasi Ekonomi

 1 
THE INFLUENCE OF STORE ATMOSPHERE AND SOCIAL MEDIA PROMOTION ON PURCHASE DECISIONS AT COFFEE SHOP IN PEKANBARU (CASE STUDY REHAT COFFE) Dandi, Lisman; Afwa, Awliya; Hasan, Hazwari
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.590

Abstract

  ABSTRACTThis study aims to analyze The Influence of Store Atmosphere and Social Media Promotion on Purchase Decisions at Coffee Shop in Pekanbaru (Case study Rehat Coffe). The object of this research is Rehat Coffee which is located on Jl. Sumatra No. 66b, Simpang Empat, Kec. Pekanbaru City, Pekanbaru City with a sample of 100 respondents who are buyers at Rehat Coffee. The data analysis technique uses Structural Equation Modeling using the Smart PLS version 3 application. The findings from this study note that the Store Atmosphere has a positive and significant effect on purchase decisions at Rehat Coffee. Meanwhile, Social Media Promotion has no significant effect on Purchase Decisions. Based on the determination test, it was concluded that Store Atmosphere and Social Media Promotion simultaneously influence Purchase Decisions on Rehat Coffee. This research is conducted due to the trend among the public to spend time at coffee shops. The implication of the results of this research is that the owner of Rehat Coffe can consider changing the store atmosphere and implementing other promotional strategies to increase consumer purchasing decisions.Keywords: Store Atmosphere, Social Media Promotion, Purchase Decisions, Rehat Coffee 
THE INFLUENCE OF BRAND AMBASSADOR, TRUST, PRICE AND PRODUCTS ON PURCHASE DECISIONS AT SHOPEE INDONESIA (CASE STUDY ON PEKANBARU STUDENTS) Gusdaputra, Damra; Afwa, Awliya; Asril, Asril; Anggraini, Nia
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.591

Abstract

ABSTRACTShopee is a popular online shopping platform in Indonesia. This platform offers a wide range of products from various sellers, including products specifically targeted towards students. This research was conducted to find out whether there is an Influence of Brand Ambassador, Trust, Price and Product on Purchasing Decisions (case study in Pekanbaru students). The object of this study is Shopee Indonesia with an active student population of universities in Pekanbaru (UNRI, UIR, UMRI, UNILAK and UIN) who have worked at Shopee Indonesia with a sample of 198 people. The sampling technique, namely by  using simple random sampling  using snowball sampling data collection techniques,  the results of this study show that Brand Ambassador and  Trust do not have  a significant effect on purchasing decisions at Shopee Indonesia by Pekanbaru students, while Prices and Products have a significant influence on purchasing decisions on Shopee Indonesia by Pekanbaru students. This research is conducted due to the shift in Indonesian society's shopping behavior, from traditional shopping behavior to digitalization with online buy and sell transactions. The implication of the results of this research is the importance of Shopee providing quality products at prices that meet the desires and target market.Keywords: Brand Ambassador, Trust, Pricing, Products, and Purchasing Decisions 
THE INFLUENCE OF SMARTPHONE ADDICTION ON ONLINE COMPULSIVE BUYING WITH MOOD REGULATION AND FLOW EXPERIENCES AS MEDIATING VARIABLES Maydirmasyah, Yoga; Afwa, Awliya; Moniko, Moniko
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.768

Abstract

This study aims to examine and analyze the influence of smartphone addiction on online compulsive buying, as well as examining how mood regulation and flow experience mediate the influence of smartphone addiction on online compulsive buying in Generation Z in Riau Province. This research uses a quantitative approach with the Structural Equation Model analysis tool using SEM-PLS. The sampling technique in the research used G*power. This research tested 354 students as representatives of generation Z in Riau province with the finding that smartphone addiction had a direct influence on online compulsive buying, mood regulation and flow experience. Mood regulation has a direct effect on flow experience. flow experience has a direct influence on online compulsive buying. Smartphone addiction affects flow experience through mood regulation. Smartphone addiction influences online compulsive buying through flow experience. Smartphone addiction influences online compulsive buying through mood regulation and flow experience simultaneously. On the other hand, the findings of this study show that mood regulation has no effect on online compulsive buying. Mood regulation cannot act as a mediator in the influence of smartphone addiction on online compulsive buying.Keywords: smartphone addiction, mood regulation, flow experience, online compulsive buying
THE INFLUENCE OF BRAND IMAGE AND E-SERVICE QUALITY ON PURCHASE DECISIONS GENERATION Z AT E-COMMERCE SHOPEE IN PEKANBARU Jusika, Alda; Afwa, Awliya; Puspita, Adella
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.722

Abstract

 This research aims to analyze the Influence of Brand Image and E-Service Quality on Purchase Decisions of Generation Z at E-Commerce Shopee in Pekanbaru (Case Generation Z Pekanbaru). The object of this research is Generation Z in Pekanbaru City, with a sample of 100 respondents who are Shopee e-commerce users in Pekanbaru City. The data analysis technique uses Structural equation modeling using the Smart PLS version 3 application. The findings from this research show that Brand Image does not have a significant effect on purchase decisions at Shopee E-commerce in Pekanbaru city. Meanwhile, E-Service Quality has a positive and significant effect on Purchase Decisions. Based on the determination test, it is concluded that Brand Image and E-Service Quality influence Purchase Decisions on Shopee E-commerce simultaneously. Keywords:Brand Image, E-Service Quality, Purchase Decisions, E-commerce Shopee
Co-Authors Adrian, Muhammad ASRIL ASRIL Dandi, Lisman Febrina, Liga Gusdaputra, Damra Hasan, Hazwari Jusika, Alda Lussianda, Erfa Okta Maydirmasyah, Yoga Moniko, Moniko Muhammad Fahrozi, Muhammad Nefrida Nia Anggraini Puspita, Adella Susilawati, Susilawati Yulistiyani, Nanda Zain, Irsyadi