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All Journal Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Adpebi Science Series
Hardoyo
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Design Mechanisms in Increasing the Growth of Plus Batik MSME's Instagram Accounts Melati, Karina Rima; Hardoyo; Lala Hucadinota Ainul Amri
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 2 (2023): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v7i2.872

Abstract

Social media is increasingly becoming a mainstay for Micro, Small, and Medium Enterprises (MSMEs) to do marketing, branding, and even sales. At least 42% of MSMEs in Indonesia have used social media or digital platforms. In the Covid-19 pandemic, using social media to carry out business activities is increasingly inevitable. As an SME that started its business at the end of 2020, Plus Batik utilizes social media, especially the Instagram platform (plusbatik.id), to increase awareness as a batik brand from Jogja. Excellent social media planning, primarily through content mapping and editorial planning, is the key to successful account growth. This research was conducted to analyze how Plus Batik carries out the mechanism of content mapping and editorial planning. Then, by monitoring and evaluating, how do the content mapping and editorial planning increase the growth of @plusbatik.id’s social media accounts? This study investigates the problems and objectives of the @plusbatik.id account using empirical methods with a qualitative approach and then designs content mapping and editorial planning for three periods. Then produce three content types: 'Post' is created with a call to action, 'Story' uses the features of questions, quizzes, polls, and votes, and 'Reel' utilizes hashtags currently being widely discussed. The account's growth is obtained through algorithm analysis of the Insight feature.
Decision Support System For Scholarship Recipients WithPre-tasi CORPORATE SOCIAL RESPONBILITY(CSR) At BINA INSAN UNIVERSITY Usingn Methods (SMART) milenia, aprilsa; Hardoyo; Pajar Ginanjar Wisnu; efrico, Efrico Fernando Baharsyah; rizki, Riski Ulandari; jimmy, Jimmy Alga; elma, elmayati
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

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Abstract Currently, UNIVERSITY BINA INSAN Lubuklinggau no longer offers online screening tools that allow students to apply for CORPORATE SOCIAL RESPONSIBILITY (CSR) scholarships publicly. The decision-making procedure for scholarship recipient students at BINA INSAN UNIVERSITY is online. rulers and documentaries about books related to the title. The effect of this research is the selection tool for the BINA INSAN UNIVERSITY Social Obligation (CSR) scholarship. This optional tutorial widget is transformed into a personal home page programming language that integrates with MYSQL as the preferred tutorial engine database and integrated business intelligence tool interface. web-based. It can be concluded that the selection of utility helpers is a fixed factor, a fixed factor, a practical additive that can connect and interact with each other to achieve the desired goal . Keywords Decision Support System, Simple Multi-Attribute Rating Technique(SMART),Scholarship CSR,Analysis
Co-Authors efrico, Efrico Fernando Baharsyah elma, elmayati jimmy, Jimmy Alga Karina Rima Melati, Karina Rima Lala Hucadinota Ainul Amri Milenia, Aprilsa Pajar Ginanjar Wisnu rizki, Riski Ulandari