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All Journal International Journal of Management Analytics (IJMA)
Irawan, Muhammad Hari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Customer Satisfaction with Service Quality, Pricing and Promotion Approaches Irawan, Muhammad Hari; Gemina, Dwi; Palahudin
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 2 (2024): April 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i2.1716

Abstract

This research aims to determine and analyze the influence of service quality, price and promotion on consumer satisfaction, both simultaneously and partially. This research design uses descriptive, verification and path analysis research methods. The sampling technique uses the saturated sampling method. The number of respondents was 100 people. The subjects of this research are Bogor Punya Kopi consumers, and the research objects are service quality, price, promotion and consumer satisfaction. The tools used in this analysis are path analysis, multiple correlation analysis, coefficient of determination analysis, and hypothesis testing (F test and t test). The results of the analysis show that partially or simultaneously service quality, price and promotion have a direct and positive influence on consumer satisfaction at the Bogor Punya Kopi cafe.
Co-Authors Dwi Gemina Palahudin