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All Journal International Journal of Economics (IJEC) HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Eva Andriani
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Religion Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

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Analysis of the Influence of Endorser and Brand Credibility on Samsung Brand Equity Sani Isah; Eva Andriani; Syah Amin Albadry; Iswahyu Pranawukir; Darmawanto
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.602

Abstract

This research was conducted with the aim of obtaining explanations and information regarding the influence of brand credibility on the equity of the brand itself. Apart from that, there is the influence of endorser credibility which has a correlation with brand equity. The influence of brand credibility on brand equity and also the influence of brand credibility on the brand equity of Samsung users in Jakarta. This research was conducted in the Jakarta area, presenting around 170 respondents. The method used in this research is a deep purposive sampling method presentation of data and the process of collecting it. Apart from that, path analysis techniques were also carried out in this research. The results of this research show that the credibility of the endorser has a positive influence and also plays a significant role in the credibility of the brand. Brand credibility has quite an important role as a partial mediation by providing influence between endorser credibility and also the equity of the Samsung brand. Samsung must increase the credibility of positive endorsers in order to create strong brand equity.
PENERAPAN METODE CONTEXTUAL TEACHING AND LEARNING (CTL) UNTUK MENDORONG PEMAHAMAN PADA NILAI-NILAI PANCASILA DALAM PEMBELAJARAN PPKN PADA SISWA KELAS IV DI SDN 20 KAMPUNG LORONG TAHUN AJARAN 2023/2024 Eva Andriani; Oskar Hutagaluh; Astaman
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 2 No. 9 (2024): September
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to describe and understand the process of implementing the CTL method to encourage understanding of Pancasila values ​​in PPKn learning, to find out the inhibiting and supporting factors of the CTL method to encourage understanding of Pancasila values ​​in PPKn learning, and to find out the evaluation of the application of the CTL method to encourage understanding of Pancasila values ​​in PPKn learning. This study uses a qualitative approach and the type of research used is descriptive. The results of the study concluded that the process of implementing the CTL method to encourage understanding of Pancasila values ​​involves several important aspects. Teachers relate the subject matter to students' daily experiences, encourage them to find their own problem solutions, and foster curiosity and the habit of asking questions. Learning also involves cooperation between students and the use of media or tools to make the learning process more effective. In addition, repetition of material is carried out to ensure understanding, and assessment is used to determine student achievement results. This method makes learning more contextual and meaningful. The inhibiting factors of the CTL method are as follows: lack of reading books and limited learning time. Supporting factors are as follows: professional teachers in teaching, adequate facilities and infrastructure, and students who are enthusiastic about learning. Evaluation of the application of the CTL method to encourage understanding of Pancasila values ​​in PPKn learning can be concluded that the evaluation and assessment process is carried out systematically and continuously in education. In practice, the use of various evaluation methods, such as written tests, oral tests, and observations.
Co-Authors Astaman Darmawanto Iswahyu Pranawukir Oskar Hutagaluh Sani Isah Syah Amin Albadry