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All Journal Nivedana : Jurnal Komunikasi dan Bahasa Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Azhimi Qalban, Anas
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Religion Arts Humanities Education Other

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PERSEPSI NETIZEN TERHADAP PEMANFAATAN APLIKASI INSTAGRAM SEBAGAI MEDIA DAKWAH STUDI AKUN INSTAGRAM @BASYASMAN Rohmah, Hidayatur; Afida, Wafi Ratul; Faqih, Nur Abdullah; Azhimi Qalban, Anas
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1191

Abstract

This research aims to investigate netizens' perceptions of the use of Instagram as a propaganda medium, with a focus on accounts@basyasman. Through qualitative field research methods and descriptive analysis, this research seeks to understand how netizens view the use of social media platforms, especially Instagram, in a religious context, as well as how they perceive their accounts.@basyasman as a preacher. Research data was collected through in-depth interviews, observation and documentation. Ten participants were selected to be interviewed in depth. The research results show that netizens have a positive perception of the account@basyasman. They appreciate Husain Basyasman's positive character and good personality, and recognize his strong intellectual and religious intelligence. Netizens also highlighted the way of preaching which is communicative and easy to understand by various groups, especially generation Z. Akun@basyasman managed to gain popularity and a large number of followers because of the impression he gave. His ability to convey religious messages that are relevant and attractive to young people has made him attractive to netizens. In this digital era, Instagram has become an effective platform in reaching a wider audience and providing a positive impact in spreading da'wah messages. This research provides valuable insights for the development of more effective da'wah strategies in the digital era. Understanding netizens' perceptions of the use of Instagram as a medium for preaching and account contribution@basyasman can help in designing content and strategies that are more relevant and attractive to the target audience, especially the younger generation.
LITERASI DIGITAL DAN GEN-Z: PROTOTIPE KONSEP LITERASI MODERAT SEBAGAI MEDIA SMART DAKWAH Azhimi Qalban, Anas; Jauza, Gina Farhanah; Mukaromah, Iif Alfiatul
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2022): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v6i1.381

Abstract

Gen-Z yang merupakan kelompok generasi yang terlahir kisaran tahun 1998-2009. Gen-Z terlahir dan tumbuh kembang sejalan dengan makin pesatnya teknologi informasi. Era Society 5.0 memberikan kemudahan semua akses informasi terhadap kehidupan masyarakat tentunya berpengaruh juga terhadap Gen-Z kaitannya dengan literasi digital dan keimanan mereka. Berdasarkan hasil survey dari 159 orang Gen-Z kisaran umur 19-24 Tahun sangat erat kehidupan mereka dengan penggunaan teknologi informasi. Educare merupakan konsep gerakan Lirat atau literasi moderat berbasis smart dakwah dalam rangka menyebarluaskan informasi melalui tulisan khususnya islami dan umumnya general yang dapat diterima oleh masyarakat dalam rangka pengembangan sosial ekonomi serta pendidikan masyarakat. Menghadapi era society 5.0 konsep membangun gerakan literasi moderat melalui one day one page berbasis smart dakwah dapat membantu meregenerasikan masyarakat dalam berliterasi dan cakap terhadap teknologi. Gen-Z menjadi salah satu subjek dalam pendekatan bagi alternatif penyelesaian literasi di era society 5.0 dengan mengedepankan nilai agama, pendidikan, dan sosial. Untuk itu, pendekatan melalui program Literasi Moderat, patut diupayakan. Harapannya Educare sebagai konsep literasi moderat di era society 5.0 dapat menjadi solusi dalam menjawab perkembangan zaman serta dapat membantu memberikan motivasi nilai agama, pendidikan, dan sosial terhadap Gen-Z
Co-Authors Afida, Wafi Ratul Faqih, Nur Abdullah Jauza, Gina Farhanah Mukaromah, Iif Alfiatul Rohmah, Hidayatur