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All Journal Jurnal Manajemen Universitas Bung Hatta Media Gizi Kesmas IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Hanif, Fikri
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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Pelatihan Kewirausahaan dengan Membuat Lukisan untuk Membangun Jiwa Kreatif dan Inovatif Siswa Kelas VIII C di MTs 4 Sinjai Suriyati; Jaya Nur, Makmur; Judrah, Muh; Agustina; Hanif, Fikri
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 3 No. 2 (2024): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v3i2.949

Abstract

The aim of this training is to provide basic knowledge and skills about entrepreneurship and encourage students to think creatively and innovatively in designing business ideas. The focus is to provide entrepreneurship training with a focus on painting to class VIII C students at MTs 4 Sinjai, with the aim of developing a creative and innovative spirit in a business context. The research method used is a project-based learning approach, which allows active and collaborative involvement of 23 students in the learning process. The training process includes several stages, from identifying needs and planning to implementation, monitoring and evaluation. The initial stage of training involves identifying students' needs and their potential through surveys, interviews, and discussions. After that, training planning is carried out which includes determining content, schedule and clear objectives. The results show an increase in students' understanding of entrepreneurship, painting skills, and appreciation of the economic potential of their artwork. Thus, this training succeeded in achieving its goal of developing students' creative and innovative souls for a better future. In conclusion, entrepreneurship training by making paintings makes a positive contribution to developing students' skills and preparing them to face future challenges
Hubungan Hubungan Komponen Health Belief Model dengan Perilaku Penerapan Protokol Kesehatan COVID-19 di RW 12 Kelurahan Bendul Merisi Surabaya Hanif, Fikri
Media Gizi Kesmas Vol 12 No 2 (2023): MEDIA GIZI KESMAS (DECEMBER 2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mgk.v12i2.2023.962-969

Abstract

Background: The outbreak of the Covid 19 virus worldwide has caused many victims to fall, as well as residents of the Bendul Merisi sub-district who have been hit by 928 cases. The case was recorded as the area with the highest cases in Surabaya. This bad record is due to the habits of its citizens who do not comply with the COVID-19 health protocol. Objectives: To analyze the factors from the Health Belief Model with the behavior of implementing the COVID-19 health protocol. Methods: This research has used a cross-sectional method on the population of RW 12 Kelurahan Bendul Merisi Surabaya with a population of 6,125 and the use of the Lemeshow sampling method with a 95% confidence level has resulted in a sample of 191 people using a questionnaire instrument through the Google form. Results: This research has resulted in a weak relationship between perceived vulnerability, perceived severity, perceived obstacles and perceived threats to the behavior of implementing the COVID-19 health protocol and a strong relationship between cues to take action on the behavior of implementing the COVID-19 health protocol. Conclusions: This research has concluded that there is a significant correlation between factors from the theory of the Health Belief Model on health protocols in the era of the COVID-19 pandemic in residents of RW 12 Bendul Merisi Village, Surabaya.
Analysis of the Role of Factors that Influence Brand Loyalty to Food Influencers as Human Brands in Indonesia Hanif, Fikri
Jurnal Manajemen Universitas Bung Hatta Vol. 19 No. 2 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i2.25510

Abstract

This research analyzes the factors that influence brand loyalty towards food influencers, with a particular focus on the impact of interactivity, authenticity, emotional attachment, brand trust, customer engagement, and involvement. A quantitative approach was adopted, utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) to analyze data from 215 followers in Indonesia. The SEM-PLS technique allowed for an assessment of both the direct and indirect relationships among the variables impacting loyalty to a human brand. The findings indicate that several factors, including interactivity, brand trust, customer engagement, and involvement, significantly shape brand loyalty. Interactivity is critical to increasing authenticity and emotional engagement, which then strengthens brand trust. This established trust, alongside emotional attachment, drives deeper customer engagement. Engagement plays a mediating role, enhancing the relationship between followers and the brand, resulting in greater brand loyalty. Based on the insights gleaned, influencers are advised to prioritize interactive and authentic communication with their audience, fostering trust and an emotional bond. Consequently, influencers must create content that resonates with their followers to maintain their interest and loyalty over time. This approach reinforces the value of building lasting relationships with an audience in the dynamic sphere of influencer marketing.
Co-Authors Agustina Jaya Nur, Makmur Judrah, Muh Suriyati Suriyati