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All Journal PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Suranto, Agung
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of Factors Affecting Customer Loyalty on CV Riau Building Pekanbaru Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Renaldo, Nicholas; Purnama, Intan; Jessen, Jessen; Suranto, Agung
International Conference on Business Management and Accounting Vol 2 No 2 (2024): Proceeding of International Conference on Business Management and Accounting (May
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i2.4385

Abstract

This study aims to partially and simultaneously analyze the effect of customer satisfaction, product quality, and price on customer loyalty at CV Riau Bangunan Pekanbaru. This study uses multiple linear regression analysis using the SPSS version 21 application, with a sample of 100 customers at CV Riau Bangunan Pekanbaru. The results of the research overall variable customer satisfaction and product quality affect customer loyalty at CV Riau Bangunan Pekanbaru. At the same time, price has a negative effect on customer loyalty at CV Riau Bangunan Pekanbaru. Customer satisfaction, product quality, and price have contributed 81.7% to the customer loyalty variable, although there is still an 18.3% influence on other factors not included in the study.
Co-Authors Achmad Tavip Junaedi Jessen, Jessen Purnama, Intan Renaldo, Nicholas Suhardjo Suhardjo