Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Proceeding International Pelita Bangsa
Kustiawan, Chairunnisa Abdini Amalia
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Price, Customer Satisfaction, and Excellent Service on Consumer Loyalty: A Study at biMBA AIUEO Achmad, Listian Indriyani; Kustiawan, Chairunnisa Abdini Amalia; Saptono, Edy
Proceeding International Pelita Bangsa Vol. 1 No. 01 (2023): September 2023
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/pipb.v1i01.3859

Abstract

The purpose of this study is to determine the effect of price, customer satisfaction, and service excellence on consumer loyalty at biMBA AIUEO in South Tambun. This research method used was a quantitative approach with Multiple Linear Regression. The population for this study were consumers/parents of biMBA AIUEO students. Samples were taken using a simple random sampling technique. The sample amounted to 100 people. The results showed the influence of price, customer satisfaction, and excellent service on consumer loyalty at biMBA AIUEO Tambun Selatan. This study resulted in the following conclusions: 1) The price offered by biMBA AIUEO has a positive and insignificant influence on consumer loyalty at biMBA AIUEO. 2) The study found that customer satisfaction at biMBA AIUEO has a significant effect on consumer loyalty. This would infer that biMBA AIUEO provides services that are in accordance with consumer expectations. 3) The study also found that the excellent service provided by biMBA AIUEO has a significant positive effect on consumer loyalty.
Co-Authors Achmad, Listian Indriyani