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Analisis Penerapan Strategi Bauran Pemasaran Syariah Pada Produk Tabungan Berkah Utama iB Ditengah Pandemi Covid-19 (Studi Kasus pada Bank Mega Syariah Kota Bekasi) Achmad, Listian Indriyani; Agustin, Nur Dwi
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 6 No. 02 (2021): JESPB Edisi Oktober 2021
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v6i02.248

Abstract

Bank Mega Syariah has a product called the iB Berkah Utama in marketing its product has ten characteristics of the Islamic marketing mix in iB Berkah Utama Savings Product namely: product, orice, place, promotion, people, process, physical evidence, promise, ptient, and customers oriented, one of the problems is people whose use of human recources is still weak and marketing of savings products, the main blessing in the iB Berkah Utama at Bank Mega Syariah amid the covid-19 pandemic, are experiencing problems/ obstacles/problems. This is reserach using a qualitative descriptive method. The methods used to obtain data sre Field Research (observation, interviews, and documentation) as supporting data Library Research. The Subjects in this study were Bank Mega Syariah Bekasi City, which included the Head of Branch, Marketing Funding and customers. The object of this research is about the strategy of the islamic marketing mix in the iB Berkah Utama Savings product Based on the results of the study, it can be concluded that employees/ Head of Branch Bank Mega Syariah who are not have an extensive network of organizations and lack of human respurces and due to the existence of health protocols, so they experience limitations in movement especially through virtual strategies, zoom meetings are felt to be less than optimal as a results the condition of customers in the midst of the Covid-19 pandemic has decreased the number of customers interest to open an iB Berkah Utama account in Bank Mega Syariah KCP Bekasi.
The Factors that Influence Student Motivation and Enthusiasm for Learning, Case Study at Nurul Huda Islamic Junior High School, West Java Indonesia Halimah, Halimah; Juariah, Siti; Achmad, Listian Indriyani; Nenda, Nenda; Nugroho, Djoko; Ali, Saiful Mukti
Proceeding International Pelita Bangsa Vol. 1 No. 01 (2023): September 2023
Publisher : DPPM Universitas Pelita Bangsa

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Abstract

The purpose of this research is to find out the factors that can influence the motivation and enthusiasm of students to study at school. The study was conducted on students of Madrasah Tsanawiyyah Nurul Huda Tegal Gede. This research method uses a qualitative approach with interviews, observation and literature review. The research subjects were Grade 8 students with a total of 46 students. The results of the research show that the factors that influence student motivation and enthusiasm for learning are (1) there is someone that students like that they are trying to impress: 43.48%; (2) students actually want to gain knowledge: 34.78%; (3) students get pocket money if they go to school: 17.38%; and (4) students can play with their friends if they go to school: 4.35%. The analysis of the results of this study is: Allah created men and women to know each other and this influences the students’ motivation and enthusiasm for learning. Allah has regulated the etiquette of association with the opposite gender.
The Effect of Price, Customer Satisfaction, and Excellent Service on Consumer Loyalty: A Study at biMBA AIUEO Achmad, Listian Indriyani; Kustiawan, Chairunnisa Abdini Amalia; Saptono, Edy
Proceeding International Pelita Bangsa Vol. 1 No. 01 (2023): September 2023
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/pipb.v1i01.3859

Abstract

The purpose of this study is to determine the effect of price, customer satisfaction, and service excellence on consumer loyalty at biMBA AIUEO in South Tambun. This research method used was a quantitative approach with Multiple Linear Regression. The population for this study were consumers/parents of biMBA AIUEO students. Samples were taken using a simple random sampling technique. The sample amounted to 100 people. The results showed the influence of price, customer satisfaction, and excellent service on consumer loyalty at biMBA AIUEO Tambun Selatan. This study resulted in the following conclusions: 1) The price offered by biMBA AIUEO has a positive and insignificant influence on consumer loyalty at biMBA AIUEO. 2) The study found that customer satisfaction at biMBA AIUEO has a significant effect on consumer loyalty. This would infer that biMBA AIUEO provides services that are in accordance with consumer expectations. 3) The study also found that the excellent service provided by biMBA AIUEO has a significant positive effect on consumer loyalty.
The Homeroom Teacher's Approach as a Guidance Counselor in Building Student Character in an Elementary School Rahmawati, Rahmawati; Achmad, Listian Indriyani; Setyowati, Rini; Nenda, Nenda; Ali, Saiful Mukti; Nugroho, Djoko
Proceeding International Pelita Bangsa Vol. 1 No. 01 (2023): September 2023
Publisher : DPPM Universitas Pelita Bangsa

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Abstract

The purpose of this research is to find out the role of the homeroom teacher as a guidance counselor in building students' character in elementary schools. This type of research is qualitative research. Interviews were conducted homeroom teachers. This interview was on their approach in building student discipline character. The interview method was one-on-one. Then the data is presented in the form of excerpts from the interview results. The results of the research show that building the students’ character is done through continuous guidance: directing students towards good deeds, convincing students of the importance of discipline, giving reprimands, and punishing those who violate school rules.
Pengasuhan Keluarga Dasar Pembentukan Kepribadian Nugroho, Djoko; Achmad, Listian Indriyani; Muktiali, Saiful; Nenda
VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Vol. 2 No. 1 (2024): Juni 2024
Publisher : VINICHO MEDIA PUBLISINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61946/vidheas.v2i1.60

Abstract

Usia remaja adalah waktu yang paling berkesan dalam kehidupan seorang remaja bagi perkembangan integrasi kepribadian. Untuk mencapai kematangan dalam perkembangan tersebut, remaja memerlukan bimbingan dan pemahaman tentang ajaran agama dan pemahaman dirinya serta lingkungannya. Sebgai lingkungan yang terdekat bagi remaja, keluarga berperan membimbung dan mengembangakan kepribadiannya yang sesuai dengan tuntunan Al-qur’an dan sunah, banyaknya penyimpangan-penyimpangan dikeluarga remaja, seperti minuman keras, seks bebas, narkoba dan kenakalan remaja lainnya cerminan bahwa kurangnya tertanam nilai-nilai kepribadian. Penelitian ini dalam deskripsi kualitatif yang bertujuan untuk mengukapkan sesuatu apa adanya. Kata kunci : Keluarga, kepribadian, remaja, penyimpangan, kematangan
Pemahaman Guru dan Orang Tua Mengenai Alternatif Strategi Reward dan Punishment di Sekolah TK Cikarang Selatan Juariah, Siti; Achmad, Listian Indriyani; Setyowati, Rini
GLOBAL: Jurnal Lentera BITEP Vol. 2 No. 02 (2024): April 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/global.v2i02.339

Abstract

Orang tua dan guru memiliki peranan penting dalam membentuk generasi yang berkualitas. Keduanya harus saling melengkapi dalam membimbing dan mendukung potensi anak. Orang tua, sebagai sosok yang paling dekat dengan anak, memiliki tanggung jawab besar dalam memberikan contoh dan nilai-nilai yang baik. Mereka juga bertanggung jawab untuk memberikan perhatian, kasih sayang, dan dukungan emosional kepada anak-anak mereka. Sementara itu, guru memegang peranan penting dalam memberikan pendidikan formal dan membimbing anak-anak dalam mencapai potensi akademik dan sosial mereka. Tujuan dari penelitian ini adalah untuk memberikan pemahaman yang lebih baik kepada guru dan orang tua tentang penggunaan metode alternatif seperti reward dan punishment dalam mendidik anak. Metode ini bertujuan untuk mendisiplinkan dan mendidik anak dengan penuh kasih sayang, bukan dengan menakut-nakuti mereka. Pemberian apresiasi dan hukuman yang seimbang dapat sangat mempengaruhi cara berpikir dan tingkah laku anak dalam mencapai tujuan pendidikan yang berkarakter. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui observasi dan studi literatur. Dengan demikian, diharapkan hasil penelitian ini dapat memberikan pandangan yang lebih komprehensif tentang bagaimana orang tua dan guru dapat bekerja sama dalam mendidik anak dengan efektif menggunakan metode reward dan punishment yang sesuai.
Pelatihan Certified Basic Counseling di Telkom University Juariah, Siti; Achmad, Listian Indriyani; Setyowati, Rini
Dedikasi: Jurnal Pengabdian Lentera Vol. 1 No. 04 (2024): Mei 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/djpl.v1i04.338

Abstract

Pelatihan dasar konseling adalah program pendidikan yang disusun untuk menyediakan individu dengan keterampilan, pengetahuan, dan pemahaman yang diperlukan agar mampu menjadi konselor yang efektif dalam memberikan dukungan yang empatik kepada klien. Konseling di perusahaan melibatkan pemberian dukungan emosional, psikologis, dan profesional kepada karyawan dalam lingkungan kerja. Tujuannya adalah membantu karyawan mengatasi masalah pribadi, profesional, atau antarpribadi yang dapat memengaruhi kesejahteraan, kinerja, dan hubungan di tempat kerja. Layanan ini merupakan sarana penting untuk meningkatkan kesejahteraan karyawan di tempat kerja.