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All Journal Jurnal Informasi dan Teknologi Jurnal Akademik Pengabdian Masyarakat
Soemarno Hidayatullah
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PELATIHAN PEMBUATAN WEBSITE PEMASARAN PRODUK DI YAYASAN PESANTREN AS-SYARIF GOWA KELURAHAN PANGKABINANGA KECAMATAN PALLANGGA KABUPATEN GOWA Andi Sawe Ri Esso; Muhammad Kusnady Tabsir; Soemarno Hidayatullah; Rizka Rayhana
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 3 (2024): Mei : Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i3.1566

Abstract

This training aims to empower students and teachers at the As-syarif Education Foundation in terms of the use of digital technology, especially the creation of product marketing websites. Yayasan Pendidikan As-syarif is an educational entity that is committed to providing quality education in teaching memorization of the Qur'an, for its students, while their education students are equipped with knowledge on how to promote the products produced by their community. However, the lack of online representation and the lack of technical expertise in website creation have been obstacles in achieving these goals. This training will provide comprehensive material on the basic concepts of website creation, choosing the right platform, attractive design, to increase online visibility. The practicum session will allow participants to directly implement the knowledge gained and create a marketing website for
Digital Transformation in MSMEs: Challenges and Opportunities in Technology Management Hendrawan, Satya Arisena; Afdhal Chatra; Nurul Iman; Soemarno Hidayatullah; Degdo Suprayitno
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i2.551

Abstract

This study aims to examine the challenges and opportunities in the digital transformation of MSMEs, as well as effective technology management strategies. In the digital era, MSMEs face various challenges such as limited financial and human resources, inadequate digital infrastructure, and lack of knowledge and awareness about technology. Nevertheless, digital transformation also offers significant opportunities for MSMEs, including improved operational efficiency, access to broader markets, and the ability to analyze data for better decision-making. Through a qualitative approach with literature review, this research finds that effective technology management strategies are crucial for the successful digital transformation of MSMEs. These strategies include developing a technology strategic plan aligned with business goals, selecting and integrating appropriate systems, and training and developing employees' skills. The proper implementation of digital technology can help MSMEs automate business processes, reduce operational costs, and enhance productivity and innovation. The study concludes that digital transformation is not just about adopting technology but also about changing work processes and mindset to create sustainable added value for MSMEs. With adequate support and well-planned strategies, MSMEs can overcome challenges and leverage digital opportunities for business growth and sustainability.
Co-Authors Afdhal Chatra Andi Sawe Ri Esso Muhammad Kusnady Tabsir Nurul Iman Rizka Rayhana Satya Arisena Hendrawan, Satya Arisena