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All Journal Journal Economic Excellence Ibnu Sina Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Irwan Sukmawan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pilihan Karir Dan Orientasi Karir Generasi Milenial Dalam Kepuasan Kerja Irwan Sukmawan; Irma Nurmala Dewi; Hafidz Hanafiah
Journal Economic Excellence Ibnu Sina Vol. 1 No. 4 (2023): Desember : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.1007

Abstract

In general, a person's career is divided into four groups, namely being civil and government civil servants, BUMN employees in various sectors, private employees in various sectors, as well as being an entrepreneur and the like. This research will focus on career choices and orientation in the millennial generation. The millennial generation or generation Z who were born after 1995. Generations that are different from previous generations are the baby boomers, generation X, and generation Y. This research gap has caused policy makers in corporate organizational management to start adapting and seeing what trends are different from other generations. other. This study uses qualitative studies from various recent journals. The results of the study show that most of the millennial generation have career habits with various career patterns, starting from a career as a stepping stone to getting out of their comfort zone by starting a business. The millennial generation is more concerned with salary or income as satisfaction at work.
Pandangan Gen Z Dalam Membentuk Co-Creation: Sebuah Gambaran Kecil Melalui Kajian Pustaka Coffee Shop Hafidz Hanafiah; Irwan Sukmawan; Irma Nurmala Dewi
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 2 (2024): April : Jurnal Kewirausahaan Cerdas dan Digital (JUKERDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i2.51

Abstract

Generation Z has unique characteristics compared to other generations. A generation that is always looking for references for something almost 24 hours a day via mobile technology and social networks. The aim of this research is to determine Generation Z's opinions on forming co-creation in coffee shop properties that are currently trending. In addition to the development of digital marketing and the growth of coffee shop businesses in Indonesia, this generation is used to giving feedback and suggestions via social media or directly.The research method used utilizes literature studies and literature reviews from books, journals and previous consultancy research institutions. The results of the research show that Generation Z plays a role and actively participates in the formation of co-creation in coffee shops, although Zero Consumers are said to be among those who do not care about the menu, price, quality, etc. hold. Brand, The atmosphere in the cafeteria.
Co-Authors Hafidz Hanafiah Irma Nurmala Dewi