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TOWARDS SUSTAINABLE COMPANY GROWTH: CONTRIBUTION OF MARKETING IDEAS CONTEST TO FINANCIAL PERFORMANCE BY CONSIDERING CONTEST DESIGN AND MARKETING RESOURCE FACTORS Fatmasari, Raden Roro; Padma Hanuun, Nazhira Nindya; Yolistina , Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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This research investigates the role of marketing ideas contests in driving sustainable corporate growth, with a focus on contribution to financial performance. By considering contest design and marketing resource factors, this research investigates the extent to which idea pool contests can be a catalyst for growth-supporting innovation and employee participation. The results of the analysis show that clear and transparent contest design, together with efficient management of the promotional budget, information technology, and personnel, has a positive impact on the implementation of marketing ideas and, ultimately, the company's financial performance. Inclusive and flexible design supports a diversity of ideas, while wise allocation of resources ensures sustainability of marketing strategies. These findings provide deep insight into the importance of good integration between contest concepts, focused design, and smart resource management to achieve sustainable company growth.

INCREASING THE EFFECTIVENESS OF MARKETING MESSAGES THROUGH THE USE OF ATTRACTIVE SYNTAX (ANALYSIS OF THE EFFECT OF THE USE OF SURPRISE SYNTAX ON CONSUMER RESPONSE) Fitrianti, Nida Garnida; Yolistina , Anggun; Fatmasari, Raden Roro
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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The use of surprising syntax in marketing messages has become a popular strategy to capture consumer attention and differentiate brands in a crowded marketplace. This research investigates the implications of the use of surprising syntax on brand image and consumer perceptions of the brand. We analyze how contextual factors such as demographics, psychographics, and culture influence the effectiveness of using surprising syntax in marketing messages. Through a comprehensive literature review, we explore the impact of using surprising syntax on brand image, consumer perceptions, and possible consumer responses. The results of the analysis show that the use of surprising syntax can help brands to stand out and create an impression of creativity, innovation and relevance. However, the use of surprising syntax can also carry the risk that if not done carefully, it can damage the brand image and affect consumers' perception of the brand. Therefore, it is important for marketers to consider the demographic, psychographic, and cultural characteristics of their target markets in designing marketing messages that use surprising syntax. With a careful approach and a focus on the overall brand experience, the use of surprising syntax can be an effective tool in strengthening brand image and building stronger relationships with consumers.

CONSUMER FINANCIAL SUSTAINABILITY: UNDERSTANDING VARIABILITY AND CHANGE IN ECONOMIC DYNAMICS Fatmasari, Raden Roro; Padma Hanuun, Nazhira Nindya; Yolistina , Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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The complex relationship between consumer financial sustainability, financial inclusion and sustainable economic development is an important focus in the context of addressing economic inequality and increasing access to financial services for vulnerable groups. Consumer financial sustainability plays a key role in ensuring the economic stability of individuals and households, while financial inclusion is a key means of ensuring that all people have equal access to necessary financial services. Sustainable economic development, on the other hand, requires active participation from all members of society to ensure equitable distribution of benefits. Through a comprehensive literature review, this article explores the relationship between consumer financial sustainability, financial inclusion, and sustainable economic development, as well as their impact on addressing economic inequality and increasing access to financial services for vulnerable groups. The analysis results show that increasing financial inclusion can reduce poverty and economic inequality, while consumer financial sustainability provides a strong foundation for sustainable economic growth. However, challenges in achieving greater financial inclusion and improving financial sustainability include a lack of financial literacy, limited access to financial services, and regulatory challenges. Therefore, policy suggestions include integrating financial education into formal education curricula, expanding access to financial services through financial technology innovation, and enhancing consumer protection through effective regulation. Thus, joint efforts from governments, financial institutions and civil society are needed to strengthen individual financial foundations and ensure broader financial inclusion, so as to support inclusive and sustainable economic growth.

MEDIA CONTRIBUTION TO TOURISM DEVELOPMENT AND INCOME INEQUALITY: IMPLICATIONS AND CHALLENGES Fitrianti, Nida; Padma Hanuun, Nazhira Nindya; Fatmasari, Raden Roro
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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The role of the media in the tourism industry has been the subject of increasing attention in recent years. Media has the ability to shape people's perceptions of tourism destinations, promote travel trends, and influence income distribution among local communities in tourism destinations. However, the media's impact is not always evenly distributed, and often impacts problems such as over-tourism and income inequality. This study explores the implications of media coverage for tourism, focusing on two main aspects: the impact of media promotion on revenues in highly visited and less popular tourism destinations, and the role of the media in promoting sustainable and responsible tourism. Data from various tourism industry studies and reports are used to evaluate trends and find appropriate solutions to overcome the challenges faced. The results show that intensive media coverage of popular tourism destinations tends to increase income, but can also lead to significant income inequality between affected and unaffected destinations. Meanwhile, the media can also be an effective tool for promoting sustainable tourism by conveying appropriate information, strengthening awareness of the importance of environmental and cultural preservation, and promoting lesser-known destinations. With collaboration between the government, the tourism industry, and the media, these efforts can help reduce the problem of over-tourism, increase tourism sustainability, and ensure equitable benefits for local communities in various tourism destinations.

DYNAMICS OF CUSTOMER PARTICIPATION IN SUBSCRIPTION BUSINESS MODELS: CASE ANALYSIS AND IMPLICATIONS FOR SUSTAINABLE MARKETING STRATEGIES Fitrianti, Nida Garnida; Padma Hanuun, Nazhira Nindya; Fatmasari, Raden Roro
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April
Publisher : PT. Kreatif Indonesia Satu

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The dynamics of customer participation in subscription business models has become a major focus in modern marketing strategies in various industries. This research aims to investigate the implications of customer participation dynamics on the success of subscription business models, as well as to explore the ethical aspects involved in marketing practices driven by these dynamics. Using the qualitative research method of literature study, in-depth analysis was carried out on cases from various industries, including media, retail, technology and services. The research results show that the level of customer engagement, changes in customer preferences, response to promotions, customer satisfaction, and level of service utilization are key factors that influence customer participation in subscription business models. The ethical implications of marketing practices in subscription business models include transparency, fairness, and social responsibility towards customers. In developing sustainable marketing strategies, companies are advised to conduct regular audits of their marketing practices, ensure compliance with regulations and ethical standards, and involve customers in the decision-making process and development of new products or services. Thus, companies can build stronger relationships with their customers, increase loyalty, and achieve sustainable business growth in the long term.

ADDRESSING THE CHALLENGES OF COMPETITION AND FICTIONAL PRICING REGULATION: STRATEGIES AND APPROACHES TO FACING PRACTICEDISHONEST BUSINESS Fitrianti, Nida Garnida; Yolistina , Anggun; Fatmasari, Raden Roro
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April
Publisher : PT. Kreatif Indonesia Satu

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Dishonest business practices, including fictitious pricing, have a significant impact on competitive dynamics in the market and threaten the integrity of a healthy market. In overcoming these challenges, cooperation between companies, partnerships with governments, and collaboration with regulatory bodies play a crucial role. Intercompany cooperation enables the exchange of information and experience to combat unfair business practices. Partnerships with governments enable companies to understand and comply with applicable regulations, while collaboration with regulatory bodies strengthens law enforcement. By considering the internal and external factors that influence the successful implementation of anti-corruption strategies, companies can manage them effectively through a holistic and sustainable approach. By collaborating effectively with these stakeholders, companies can build a fairer, more ethical and sustainable business environment that provides maximum benefits for all parties involved.

POSITIVE AND NEGATIVE IMPACT OF PLACEMENT OF NON-PROMOTIONAL PRODUCTS AROUND PROMOTED PRODUCTS: ANALYSIS OF HOW PRODUCT PLACEMENT INFLUENCES CONSUMER ENGAGEMENT AND BRAND LOYALTY Fatmasari, Raden Roro; Yolistina , Anggun; Fitrianti, Nida Garnida
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April
Publisher : PT. Kreatif Indonesia Satu

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Non-promotional product placement plays an important role in modern marketing strategy, influencing consumer engagement and brand loyalty. In this context, this research explores various factors that influence the relationship between consumers and brands promoted through non-promotional product placement. Based on the analysis of related literature, factors such as product relevance to the brand, store environment, product category, and consumer preferences have a significant impact on consumer engagement and brand loyalty. Product placement that is relevant to the brand, placed in a pleasant store environment, in high-involvement product categories, and in line with brand-aligned consumer preferences tends to increase consumer engagement and brand loyalty. Conversely, inappropriate product placement, a chaotic store environment, low-involvement product categories, and a mismatch between consumer and brand preferences can damage the relationship between consumers and brands. Therefore, companies need to pay close attention to their product placement strategies, ensuring that products are positioned appropriately according to the brand, a pleasant store environment for consumers, and product categories that allow for high engagement. Additionally, a good understanding of consumer preferences and values is also important to ensure that product placement supports, rather than undermines, the relationship between consumer and brand.

AN IN-DEPTH EXPLORATION OF EMPIRICAL RESEARCH ON ENTREPRENEURIAL MINDFULNESS: A SYSTEMATIC LITERATURE REVIEW TO EXPLORE NUANCES, FINDINGS, AND CHALLENGES Aripin, Zaenal; Sikki, Nurhaeni; Fatmasari, Raden Roro
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Entrepreneurial spirit can drive a person's success. By having an entrepreneurial spirit, someone will always be active in creating and developing a business, so that many jobs can help the Indonesian nation in alleviating unemployment and poverty. This research uses literature study research with a qualitative approach. The result of this research is that Entrepreneurship is the process of creating something new at the value of using the necessary time and effort, bearing physical risks as well as accompanying social risks, receiving the resulting monetary rewards, meeting needs, and desires through innovation. Someone does entrepreneurship for several reasons, namely financial reasons; Social reasons; Reasons for Service and Reasons for Self-Fulfillment It is not uncommon for someone to be entrepreneurial as well as a form of fulfillment of satisfaction or achievement of themselves. The challenges of entrepreneurship are uncertain income; Losses due to loss of investment capital; It takes hard work and a long time; The quality of life remains low despite steady efforts.

THE INFLUENCE OF TIME ON PAYMENT DECISIONS IN THE CONTEXT OF PAY AS YOU WANT IN INDONESIA: BEFORE OR AFTER? Fitrianti, Nida Garnida; Yolistina , Anggun; Fatmasari, Raden Roro
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

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Changes in payment patterns, both before and after delivery of goods or services, have become an increasingly important topic in the modern business context, especially in Indonesia. This paper investigates the impact of changes in payment patterns on business efficiency, transaction security, and consumer confidence in Indonesia. Through an analysis of the cultural, technological, and economic factors that influence payment preferences, as well as the role of consumer behavior and business habits in payment decisions, this paper outlines how payment patterns have shifted from payment upon receipt of goods or services toward payment before delivery. The impact of changing payment patterns on business efficiency is reflected in the improvement of a company's cash flow and liquidity with pre-delivery payments, while post-delivery payments can lead to delays in payments and the risk of delayed or unpaid payments. In addition, changes in payment patterns also have significant implications for transaction security, where payment before delivery can increase transaction security by reducing the risk of fraud, but also increases the risk of duplicate payments. Consumer confidence is also influenced by the payment pattern chosen, with payment before delivery providing a guarantee of the quality of the goods or services received, while payment after delivery can provide an opportunity for consumers to check the quality of the goods before paying in full. Therefore, further research is needed to better understand consumer payment preferences, as well as to develop solutions that can overcome challenges and optimize the benefits of different payment patterns. Thus, implementing the right payment pattern can be one of the keys to achieving business success in this digital era, while still prioritizing security, efficiency and consumer trust.

THE INFLUENCE OF TIME ON PAYMENT DECISIONS IN THE CONTEXT OF PAY AS YOU WANT IN INDONESIA: BEFORE OR AFTER? Fitrianti, Nida Garnida; Yolistina , Anggun; Fatmasari, Raden Roro
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Changes in payment patterns, both before and after delivery of goods or services, have become an increasingly important topic in the modern business context, especially in Indonesia. This paper investigates the impact of changes in payment patterns on business efficiency, transaction security, and consumer confidence in Indonesia. Through an analysis of the cultural, technological, and economic factors that influence payment preferences, as well as the role of consumer behavior and business habits in payment decisions, this paper outlines how payment patterns have shifted from payment upon receipt of goods or services toward payment before delivery. The impact of changing payment patterns on business efficiency is reflected in the improvement of a company's cash flow and liquidity with pre-delivery payments, while post-delivery payments can lead to delays in payments and the risk of delayed or unpaid payments. In addition, changes in payment patterns also have significant implications for transaction security, where payment before delivery can increase transaction security by reducing the risk of fraud, but also increases the risk of duplicate payments. Consumer confidence is also influenced by the payment pattern chosen, with payment before delivery providing a guarantee of the quality of the goods or services received, while payment after delivery can provide an opportunity for consumers to check the quality of the goods before paying in full. Therefore, further research is needed to better understand consumer payment preferences, as well as to develop solutions that can overcome challenges and optimize the benefits of different payment patterns. Thus, implementing the right payment pattern can be one of the keys to achieving business success in this digital era, while still prioritizing security, efficiency and consumer trust.

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