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Strategi Public Relations Dalam Memelihara Citra Pemerintah Desa Partihaman Saroha Nurhanifah, Nurhanifah; Ananda, Brillian Heaby; Sulista, Dirga Ayu; Sulistia, Dirga Ayu; Siddiq, Muhammad; Halisa, Nurul; Rifqi, Zurrahman
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3322

Abstract

This study discusses the public relations strategy of the Partihaman Saroha village government in maintaining a positive image. The purpose of this study is to explore and describe the public relations strategy used by local governments to maintain a positive image. This study uses four theories, namely image theory to determine the image of the government of Padang Sidimpuan District, Partihaman Saroha Village, public relations, and government public relations to determine the government's role. relationship with public relations image and strategy to determine the public relations strategy used. This type of research is descriptive and the presentation of the data is qualitative. Data were obtained from interviews with the Partihaman Saroha Village Head. From the results of the research it is known that the public relations strategy used by village officials or village heads and their members to form a positive image is media relations and Mandok Hata (said) lightly on local community complaints). The aim of the Sidimpuan Hitaimbaru sub-district government is to choose media relations as a strategy to reduce or even eliminate negative information about Partihaman Saroha village in the media, positive reporting about Padang sub-district What is the Sidimpuan Hutaimburu district government. Keywords: public relations, positive image, partihaman saroha village
PERILAKU KOMUNIKASI PENGGUNAAN MEDIA SOSIAL TIKTOK DI KALANGAN MAHASISWA KPI FAKULTAS DAKWAH DAN KOMUNIKASI UNIVERSITAS ISLAM NEGERI SUMATERA UTARA STAMBUK 2019 Sulistia, Dirga Ayu; Simamora, Irma Yusriani
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.365

Abstract

This study discusses the communication behavior of TikTok social Network users among the students of the Islamic Broadcasting and Media Studies (KPI) program at the Faculty of Dakwah, Islamic State University of North Sumatra, course 2019. This study aims to find out how the student KPI's communication behavior of class 2019 via social Network TikTok. The research method used is qualitative with a descriptive approach. The researcher used observational tools, interview guide and himself as the main tools. Research data was collected through in-depth interviews with KPI students and analysis was performed holistically for a comprehensive understanding of the use of TikTok in the context of student-to-student communication. Research results show that KPI students, as users of the social Network TikTok, use the platform as a means of entertainment, a source of knowledge, learning about Islam, and a motivation to share. their own positive content. TikTok's social media also makes it easy for them to stay up to date with relevant trending information. In addition, students' communication behavior when using TikTok tends to be positive and has no negative impact. However, we are reminded to use this platform wisely, avoid abuse, and always categorize trending information and content seriously and intelligently. This study provides valuable insights into TikTok's social media usage among KPI students and its relevance in digital communication in the context of higher education.