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All Journal JURNAL MEDIA INFORMATIKA BUDIDARMA PREDATECS: Public Research Journal of Engineering, Data Technology and Computer Science
Aini, Delvi Nur
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering

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Implementasi Algoritma Fuzzy C-Means menggunakan Model LRFM untuk Mendukung Strategi Pengelolaan Pelanggan Aini, Delvi Nur; Afdal, M.; Novita, Rice; Mustakim, Mustakim
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 8, No 3 (2024): Juli 2024
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v8i3.7616

Abstract

The same treatment of all customers will cause customers who are not so valuable to become value destroyers in the concept of Customer Relationship Management. Providing discounts and promos to all customers without differentiating customer segments has not provided significant benefits for a company. These two things are being experienced by BC 4 HNI Pekanbaru, so changes are needed in evaluating the strategies taken to maintain relationships with customers and form segments according to customer characteristics. Customer segments can be analyzed from sales transaction data. The purpose of this study is to manage and group sales transaction data in determining customer segmentation so that the strategy is more targeted. The analysis of customer transaction data was carried out by grouping the data using the Fuzzy C-means algorithm and the length, recency, frequency, monetary (LRFM) model, and AHP weighting.  The formation of the number of validated clusters of the silhouette index and ranking is carried out by multiplying the weight of AHP to find the customer lifetime value (CLV) so that it can be known which customer groups provide high value to the company. The result of this study is that BC 4 HNI Pekanbaru customers are grouped into 2 segments, namely the potential customer group which has a fairly frequent transaction value with an average monetary value of Rp. 2,802,495.00 and a fairly high number of transactions contribute greatly to the Company and the new customer group which means a new customer segment with uncertain funds, an average monetary of Rp. 104,567.00. Based on the segment, BC 4 HNI Pekanbaru can carry out a strategy in managing its customers according to the type of segment generated from this research.
Implementation of Convolutional Neural Network (CNN) for Image Classification of Leaf Disease In Mango Plants Using Deep Learning Approach Rinanda, Puji Dwi; Aini, Delvi Nur; Pertiwi, Tata Ayunita; Suryani, Suryani; Prakash, Allam Jaya
Public Research Journal of Engineering, Data Technology and Computer Science Vol. 1 No. 2: PREDATECS January 2024
Publisher : Institute of Research and Publication Indonesia (IRPI).

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/predatecs.v1i2.872

Abstract

Plant diseases pose a serious threat to a country's economy and food security. One way to identify diseases in plants is through the visible features on their leaves. Farmers need to conduct an active examination of the condition of the leaves of plants to eradicate this disease. In this case, automatic recognition and classification of diseases of leaf crops is required in order to obtain an accurate identification. Digital image processing technology can be used to solve this problem. One effective approach is the Convolutional Neural Network (CNN). The trial image used a dataset consisting of 4000 images of mango leaf disease, namely Anthracnose, Bacterial Canker, Cutting Weevil, Die Back, Gall Midge, Powdery Mildew, and Sooty Mould. This study aims to compare the accuracy of CNN, VGG16 and InceptionV3.  Architectural modeling uses these drawings to train and test models in recognizing and classifying mango leaf diseases. The results of modeling trials in the three scenarios were most optimally obtained by VGG16 with an accuracy of 96.87%, then InceptionV3 with an acquisition of 96.50% and CNN by 81%.
Co-Authors M. Afdal Mustakim Mustakim Pertiwi, Tata Ayunita Prakash, Allam Jaya Rice Novita Rinanda, Puji Dwi Suryani Suryani