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Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Konsumen Mcdonald’s Darmo Surabaya Agnes Martalina Gasmi; Harsono Teguh; Achmad Daengs GS; Bambang Karnain; Sugiharto Sugiharto; Rina Dewi; I Gede Wiyasa
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i2.2008

This study aims to see the effect of service quality on customer satisfaction at McDonald Darmo Surabaya. This type of research is quantitative with information described in the form of numbers as a tool to obtain information regarding what is known. The population used is McDonald Darmo Surabaya consumers with a sample of 100 people determined through the use of purpsove sampling. The results obtained show that service quality significantly affects customer satisfaction at McDonald Darmo Surabaya, through the t test obtained a sig value of 0.000 (<0.05) which indicates the hypothesis for service quality at McDonald Darmo Surabaya has a significant effect on customer satisfaction at McDonald Darmo Surabaya is accepted. Then through the coefficient of determination test, a value of 0.720 or 72.0% is obtained which reflects the dimensions of service quality in influencing consumer satisfaction, namely 28%, while the rest is influenced by external variables.

Analisis Controllable Factors 7M Dan Service Quality Dalam Meningkatkan Kualitas Layanan Serta Dampaknya Terhadap Kepuasan Konsumen Di Giant Diponegoro Surabaya Dwi Krisnara; Mahjudin Mahjudin; Harsono Teguh; Bambang Karnain; Sugiharto Sugiharto; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2330

This research is aimed at finding out the influence of Giant Diponegoro Surabaya's marketing management which includes Controllable Factors or controlled factors, and Service Quality or service quality on consumer satisfaction shopping at Giant Diponegoro Surabaya. Thus, the results of this research can at least be used as additional information for management in marketing their products in accordance with consumer desires. With the t-test tool, among the Controllable Factors or controllable factors, Service Quality or service quality is the one that influences the most. are Controllable actors with a percentage of 44.3%, while Service Quality is 37%. After conducting this research, the advice that can be contributed to companies is that company leaders must pay attention to variables with smaller percentages, because in developed countries they are already at the Service Quality stage. which also influences purchasing decisions.

Dampak Gaya Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Karyawan PT Prima Beton Bangun Persada Gresik Siti Khotimah; Harsono Teguh; Rina Dewi; Achmad Daengs GS; I Gd Wiyasa
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2336

In today's increasingly advanced business world, speed and determination are the main keys to the success of every business activity. Therefore, the initial steps for every company are to know quickly and precisely what its employees want and need and what is required. expected by the company. Fulfill or provide employee needs, both in the form of motivation and facilities - facilities which will have a positive impact if they are all in accordance with business activities. Leadership style and work environment influence employee performance. Leadership style and work environment perceived by employees can improve performance or reducing employee performance. Employees who enjoy their work environment will have an impact on increasing the performance of a company, apart from that, the leadership style in the company can make employees feel comfortable, so this will also have an impact on employee performance to produce the best. This research aims to determine the influence of leadership style and work environment on employee performance. This research instrument uses a questionnaire with a total of 30 respondents. The sample taken is employees of PT Prima Beton Bangun Persada Gresik. The research method used is a quantitative method.

Dampak Gaya Kepemimpinan Terhadap Motivasi Kerja Karyawan Pada PT.Asuransi Asoka Mas Surabaya Devi Mayasari; Widodo Widodo; Harsono Teguh; Bambang Karnain; Sugiharto Sugiharto
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2344

This research aims to analyze the influence of leadership and financial compensation on performance of employees of PT Asuransi Asoka Mas Surabaya. This research data obtained from the questionnaire and some observations and interviews with relevant parties. Research findings show that leadership variable effect on the motivation of working. Research methods used in this study using multiple linear regression analyst. In testing simultaneously by using the F test showed a real influence among variables with variables bound. In the relationship between this generated koefisiens simultaneous determination (R2) of the existing data show that, the third free variables bound variable that is able to explain the motivation of working, while the value of the correlation (R) shows that the relationship between the free variables in its entirety with the variables are bound is quite strong. Partially motivational variables (X1) the dominant effect against the motivation of working with value t calculate > t table. It can be concluded that the performance of employees on the influence by the leadership style against employee motivation.

Dampak Motivasi Kerja Dan Stres Kerja Terhadap Kinerja Karyawan PT. Asuransi Jasa Indonesia (Persero) Kantor Cabang Surabaya : Studi Kasus PT. Asuransi Jasa Indonesia Cab, Surabaya Dema Erita; Sugiharto Sugiharto; Harsono Teguh; Achmad Daengs GS; Rina Dewi
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2347

So that employees can provide the best service to consumers, it is very important to motivate employees. If providing motivation to employees is less effective then this will have a direct impact on employee performance. High performance can be created if employees feel happy and comfortable at work. Stress is a dynamic condition where an individual is confronted with an opportunity, constraint or demand that is related to what he wants and the results are perceived as uncertain and important. Therefore, the problem of work stress and employee mental health needs to receive serious attention from the leadership. The research method used in this research uses multiple linear regression analysis. Simultaneous testing using the F test shows that there is a real influence between the independent variable and the dependent variable, as evidenced by the Fcount value of 21.382 > Ftable 3.3. In this simultaneous relationship, a coefficient of determination (R²) of 0.613 or 61.3% of the existing data is produced, indicating that the two independent variables, namely work motivation (X₁) and work stress (X₂) are able to explain the variable, namely employee performance confidence (Y). , while the multiple R is 0.783 or 78.3%, which shows that the relationship between the independent variables as a whole and the dependent variable is quite strong. Partially, the work stress variable (X₂) has a significant and dominant effect on employee performance with a tcount of 4.314 > ttable 2.052 and a significant value of 0.000. This means work stress which consists of: excessive workload, work conflict, work frustration, equipment availability, and time constraints.

Dampak Citra Merek, Iklan, dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Produk Kopi Kapal Api di Surabaya Alfiah Nofiana; Aridha Prassetya; Harsono Teguh; Diana Zuhro; Sutini Sutini
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2353

Producers of packaged instant coffee have to compete fiercely to get consumers' attention, because the many types of packaged instant coffee on offer make consumers increasingly free to make their choices. Kapal Api Coffee producers need to evaluate marketing policies in the form of brand image, advertising and product quality and their influence on consumer demand to buy, so that they are expected to be able to innovate to increase their sales. This research aims to find out whether there is an influence on brand image, advertising and product quality on consumer buying interest in Kapal Api Coffee products in Surabaya. This research approach uses quantitative research. The data used are respondents' answers from distributing questionnaires. Data analysis techniques use multiple linear regression analysis, F test, and t test. Based on the research results, it is known that brand image, advertising and product quality simultaneously influence consumer buying interest in Kapal Api Coffee products, because the F test results show the calculated F value is greater than F table, namely 34.040 > 2.699. Brand image partially influences consumer buying interest in Kapal Api Coffee products, this is proven by the t test which shows the calculated t value is greater than the t table, namely 4.569 > 1.985. Advertising partially influences consumer buying interest in Kapal Api Coffee products, this is proven by the t test which shows the calculated t value is greater than the t table, namely 2.190 > 1.985. Product quality partially influences consumer buying interest in Kapal Api Coffee products, this is proven by the t test which shows the calculated t value is greater than the t table, namely 3.531 > 1.985. Based on the research results, it is also known that brand image (X1) has a dominant influence on purchasing interest. This is proven by the t test where the calculated t value of brand image (X1) is greater than the calculated t value of the advertising variables (X2) and product quality (X3), namely 4.569.

Mengukur Citra Carrefour BG Junction Surabaya Erida Nursiana; Aridha Prassetya; Harsono Teguh; Diana Zuhro; Sutini Sutini
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2363

A retail business is a business selling products and services that have been added to meet the needs of individuals, families or other end users. Retail business in Indonesia is divided into 2 groups, namely traditional retail and modern retail. Modern retail is basically a development of traditional retail. Retail business does not always have to be done in a shop, but can also be done via telephone or internet, also called retail or non-shop retail. The characteristics of a traditional retail business are simple, the place is not too large, the goods sold are not too many type, the management or management system is still simple, does not offer shopping convenience and there is still a process of haggling over prices with traders, and the products sold are not displayed openly, so customers do not know whether the retailer has the goods they are looking for or not. Meanwhile, modern retail businesses On the contrary, it offers a spacious place, there are many types of goods sold, the management system is well managed, offers shopping convenience, the selling price is fixed (fixed price), so there is no bargaining process and there is a self-service or self-service system, as well as displays products on open shelves, so customers can see, choose, and even try products first before deciding to buy. Of all the retail companies, there is one large company that also dominates the retail business currently, namely Carrefour. Carrefour is an international supermarket group, headquartered in France. Carrefour is the second largest retail group after Wal-Mart. The first Carrefour store opened on June 3, 1957, in Annecy near an intersection

Dampak Marketing Mix terhadap Minat Pembelian Sayur Hidroponik Pada PT. Anugerah Bumi Trawas di Surabaya Anky Fibrianti; Harsono Teguh; Bambang Karnain; Rina Dewi; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i2.2942

This research aims to investigate and analyze the impact of the marketing mix on purchasing interest of hydroponic vegetables at PT Anugerah Bumi Trawas, Surabaya. The study employs a descriptive-analytical approach with a quantitative method. Involving 75 respondents selected through purposive sampling, data were collected using an online Google questionnaire. Data analysis includes multiple linear regression, descriptive analysis, normality test, hypothesis testing, and coefficient of determination. The research findings indicate that product (X1), price (X2), and distribution (X4) significantly influence purchasing interest, while promotion (X3) does not. Simultaneously, product (X1), price (X2), promotion (X3), and distribution (X4) collectively have a significant impact on purchasing interest in Surabaya, with product (X1) being the dominant variable. The implication of this study is to enhance purchasing interest at PT Anugerah Bumi Trawas, Surabaya.

Dampak Iklan dan Cashback Terhadap Keputusan Pembelian pada E-Commerce Shopee di Kota Surabaya Kornelia Sarce; Rina Dewi; Bambang karnain; Harsono Teguh; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i2.3039

This study aims to evaluate the effect of advertising and cashback on purchasing decisions on the Shopee e-commerce platform. This study uses a quantitative method involving 100 respondents who are active Shopee users. Data was obtained through questionnaires distributed online. Data analysis was carried out using descriptive analysis, multiple linear regression, data instrument test, classical assumption test, hypothesis testing and determination coefficient test to measure the extent to which advertising and cashback influence purchasing decisions. The results showed that both advertising (X1) and cashback (X2) had a significant effect on purchasing decisions on Shopee e-commerce in Surabaya city. Multiple linear analysis shows that the variables of advertising (X1) and cashback (X2) partially and significantly affect purchasing decisions in e-commerce shopee in the city of Surabaya. Both advertising variables (X1) and cashback (X2) simultaneously have a significant and significant effect on purchasing decisions on e-commerce shopee in the city of Surabaya. The cashback variable which has a more dominant effect on purchasing decisions compared to advertising (X1) can be seen in the highest beta coefficient. These findings indicate that effective marketing strategies, such as attractive advertisements and cashback offers, can increase interest and purchasing decisions. Therefore, Shopee is advised to continue optimizing advertisements and cashback programs to maintain and increase customer loyalty.

Dampak Kualitas Produk, Citra Merek dan Harga Terhadap Keputusan Pembelian Honda Brio di Surabaya Malik Hidayatullah; Achmad Daengs GS; Rina Dewi; Bambang Karnain; Harsono Teguh
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i2.3042

The aim of this research is to determine the influence of product quality, brand image and price on the decision to purchase a Honda Brio car in Surabaya. This research was conducted using a quantitative approach. The data for this research is a sample of 96 respondents whose sampling used Roa Purba. The data collection method is a questionnaire. The data analysis used in this research is multiple linear regression analysis with SPSS 26 software. Data that meets the validity test, reliability test and classical assumption test is processed to produce the regression equation: Y = 4.573 + 0.219 X1+ 0.597X2 + 0.638X3 + e. The results of the analysis carried out can be seen through the results of the t test. It can be seen that the variables product quality, brand image and price partially have a significant influence on the decision to purchase a Honda Brio car in Surabaya with each having a calculated t value (2.077), t calculated (5,967). and t count (4.511) which is greater than t table (1.66088). The results of the F test in this research show that the calculated F value (46.662) is greater than the F table (3.09), which means that the variables of product quality, brand image and price simultaneously have a significant influence on the decision to purchase a Honda Brio car in Surabaya.

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