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All Journal PRofesi Humas Jurnal ABDIMAS MUTIARA
Zein, Muhammad Rifki Adinur
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Religion Humanities Chemistry Computer Science & IT Environmental Science Medicine & Pharmacology Nursing Social Sciences Other

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Penggunaan WhatsApp Dalam Pendampingan Produksi Konten Video Warga di Kecamatan Jatigede Zein, Muhammad Rifki Adinur; Kurnia Lucky Fadillah
Jurnal Abdimas Mutiara Vol. 5 No. 1 (2024): JURNAL ABDIMAS MUTIARA
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

Komunikasi yang Dimediasi Komputer (CMC) mengacu pada pertukaran informasi dan interaksi antara individu atau kelompok melalui perangkat digital. WhatsApp merupakan aplikasi pesan instan, di mana penggunanya dapat saling berkomunikasi, secara individu maupun kelompok atau grup. Penelitian ini bertujuan untuk mengungkap keunggulan WhatsApp dalam meningkatkan kualitas produksi konten video warga. Metode yang digunakan adalah analisis deskriptif. Hasil dari penelitian ini adalah Penggunaan WhatsApp dalam pendampingan produksi konten video warga di Kecamatan Jatigede memberikan banyak manfaat, pertama, dengan menggunakan WhatsApp, komunikasi antara Tim PKM dengan masyarakat tidak dibatasi jarak dan waktu. Kedua, WhatsApp dinilai sebagai media efektif dalam berbagi informasi, karena informasi dapat berupa teks, gambar, video, dan audio. Dan ketiga, dengan menggunakan WhatsApp, Tim PKM dapat segera mengevaluasi hasil karya berbentuk konten video. Oleh karena itu, hasil produksi konten video yang dibuat oleh masyarakat di Kecamatan Jatigede mendapatkan nilai yang baik dan dapat diterima oleh masyarakat luas.
Social media use for climate change campaign among Indonesian millennials Zein, Muhammad Rifki Adinur; Fadillah, Kurnia Lucky; Febriani, Nadia; Nasrullah, Riki; Khang, Nguyen Tan
PRofesi Humas Vol 8, No 2 (2024): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 230/E/KPT/2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.50167

Abstract

Background: Climate change has threatened humanity and brought about serious impacts for at least two decades. The terrible threat can be addressed through social media. Purpose: This study examined how Indonesian millennials use social media to discuss and advocate for climate change. Methods: It employed mixed methods to combine climate change data from scholarly sources and strategic communication strategies in social media campaigns. Results: The results indicated a predominant presence of millennials, particularly in the 20-29 age group, using Instagram as the primary platform for climate change discussions. Social media highlighted limited engagement with experts and concerns about misinformation and emphasized the vital role of celebrities and influencers in climate change campaigns on social media. Conclusion: The research suggested that social media platforms like Instagram and WhatsApp facilitate climate change discussions among Indonesian millennials. They enable tailored communication strategies and emphasize the potential for social media campaigns to influence a certain behavior. This research also emphasizes the need for a combined approach involving online and offline channels, better climate change education, and collaboration. Implications: The findings underscore the necessity for Indonesia’s climate change advocacy to integrate offline and online communication strategies that are tailored to individual preferences and enhance millennials’ understanding through targeted education and social media campaigns. Public figures may also be involved for broader impacts.
Co-Authors Fadillah, Kurnia Lucky Febriani, Nadia Khang, Nguyen Tan Kurnia Lucky Fadillah Riki Nasrullah