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D, Derriawan
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Economics, Econometrics & Finance Social Sciences

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STRATEGI PENGEMBANGAN MINAT PEMBELIAN MELALUI PENINGKATAN KEPERCAYAAN NASABAH BCA Ningwulan, Eka Puspita; Widyastuti, Sri; D, Derriawan
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 2 No 2 (2017): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

The rapid progress of the banking world makes the community as a consumer banking services have a large selection of banking companies that can be selected according to their needs. Equality of products, features, or service convenience makes banking into a homogeneous industry, to excel in a homogeneous industry, one way is to provide different types and quality of service between a bank and another bank. The banking world recognizes the importance of obtaining and maintaining customer confidence for the success of the bank business and the benefits of each product offered by the bank requires a marketing strategy, this is done so that the public knows and has the interest to buy the benefits of the products offered in accordance with their needs and desires. This study uses four variables, namely service quality, trust, marketing mix and buying interest. The purpose of this research is to analyze the strategies to increase buying interest through service quality and marketing strategy through customer trust. The method used is descriptive and causality method, data collection techniques are done by giving questionnaires to 250 customers who have done transactions in the BCA Cash office in Depok area and in the analysis using Structural Equation Modeling (SEM) Amos 21. The results showed that service quality had a positive influence on trust, but did not have a positive influence on purchasing intention, and marketing mix has a positive effect on trust and purchasing intention
STRATEGI PENINGKATAN KINERJA END USER MELALUI PENGGUNAAN APLIKASI TNDE PT. ANGKASA PURA I (PERSERO) Wahyudianto, Dariska; D, Derriawan; T, Tabroni
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 5 No 2 (2020): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

The purpose of this study was to determine the effect of ease of learning and the quality of information technology through ease of use and end user trust in applications on the performance of end users with end user satisfaction as a moderator variable. The population of this research is the employees of PT. Angkasa Pura I (Persero). The number of samples from the population were 245 people taken using nonprobability sampling techniques. The statistical method used in this study is Structural Equation Modeling (SEM) which is operated through the LISREL program. This research results in the ease of learning variables and the quality of information technology through ease of use and end user trust in applications have a positive and significant effect on end user performance, and the role of end user satisfaction in moderating end user performance, while the ease of learning variable directly influences no significant effect on end user trust in the application.
PENGARUH STRUKTUR ORGANISASI, KEPEMIMPINAN, MOTIVASI, TERHADAP KINERJA ADVOKASI LEGAL OFFICER (Studi Kasus PT. AP1) Ajiari TN, Turah; Supriyadi, Edy; D, Derriawan
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 5 No 2 (2020): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

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This study examine the phenomenon of the influence of Advocacy Performance carried out by Legal Officer of PT AP I in carrying out Legal Advocacy in its company. The purpose of this study are to analyze the influence of Organizational Structure, Leadership, and Motivation on Advocacy Performance. This study uses quantitative methods because this study meets the elements of a particular population or sample, the existence of data collection activities using research instruments, with the aim of the research is to test the hypotheses that have been set. The results of this study indicate that Organizational Structure and Leadership have a significant influence on Advocacy Performance, coupled with the existence of Motivation as an intermediary which provides a significant increase in Advocacy Performance at PT AP I.
Co-Authors Ajiari TN, Turah Edy Supriyadi Ningwulan, Eka Puspita SRI WIDYASTUTI T, Tabroni Wahyudianto, Dariska