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Ningrum, Cistia
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Journal : AMMA : Jurnal Pengabdian Masyarakat

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PKM Pelatihan Dan Pendampingan Inovasi Produk Teng Teng Rumahan Desa Tarikolot Sumedang Pratama, Denni; Nurhakim, Bani; Rizki Rinaldi , Ade; Maulana, Arman; Ningrum, Cistia
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 5 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Tarikolot Village in Sumedang is known for producing a traditional snack, teng teng, which has a unique flavor but lacks widespread recognition in modern markets. The challenges faced by teng teng artisans include limited product innovation and marketing strategies, resulting in stagnant income. Through this Student Creativity Program (PKM), training and mentoring are provided to enhance the quality and variety of teng teng products, making them more appealing to consumers. The objective of this activity is to equip the artisans with the knowledge and skills to develop product innovations and effective marketing strategies, enabling them to compete in a broader market. The methods employed include theoretical and practical training on creating teng teng with innovative flavors and packaging, as well as mentoring in designing digital marketing strategies. The expected outcomes of this activity are improved product quality, diversified product offerings, and enhanced marketing knowledge and skills among the artisans. It is anticipated that this program will increase the competitiveness of teng teng products in local and national markets, contributing to the economic well-being of the Tarikolot Village community.
PKM Peningkatan Daya Saing UMKM Melalui Inovasi Desain Dan Kemasan Produk Makanan Pratama, Denni; Rinaldi Dikananda, Arif; Faqih, Ahmad; Ningrum, Cistia; Dwi Kusuma, Lukman
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 5 : Juni (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

MSMEs in the food sector play a crucial role in Indonesia's economy. However, the competitiveness of MSME products remains low due to a lack of innovation in product design and packaging. This issue hinders broader market penetration and reduces consumer interest. This program aims to enhance the competitiveness of MSME products through innovative and functional design and packaging. The methods employed include design training and workshops, as well as mentoring in implementing new packaging. The expected outcome is an improvement in the quality of product design and packaging, which can attract more consumers and boost sales. Consequently, MSMEs can compete more effectively in both local and international markets.
Co-Authors Ahmad Faqih Dwi Kusuma, Lukman Maulana, Arman Nurhakim, Bani Pratama, Denni Rinaldi Dikananda, Arif Rizki Rinaldi , Ade