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All Journal Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi
Nyori, Fadhilah
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Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGEMBANGAN UMKM KEBAB ALIBABA MELALUI OPTIMALISASI DIGITAL MARKETING SEBAGAI INOVASI BERKELANJUTAN Pakaya, Siti Mayasari; Thomas, Abdul Wahab; Mursalim, Muhammad Akram; Nyori, Fadhilah
Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi Vol 2, No 1 (2024)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/celara.v2i1.27137

Abstract

The activity report titled "Development of Alibaba Kebab MSMEs through Optimizing Digital Marketing as a Sustainable Innovation" was conducted from November 3 to December 8, 2023. The purpose of this report is to present the outcomes of the activities undertaken. The initiative included training sessions focused on enhancing creativity in design to improve the quality of social media postings. The training covered how to design visually appealing posts, emphasizing the importance of creative ideas and persuasive copywriting. For design purposes, we recommended using the Canva application due to its accessibility and flexibility. Overall, based on the results of these activities, our efforts to improve Alibaba Kebab's Instagram presence were successfully completed. The Instagram platform was chosen because Alibaba Kebab is most active there. 
Co-Authors Mursalim, Muhammad Akram Pakaya, Siti Mayasari Thomas, Abdul Wahab