Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi
Vol 2, No 1 (2024)

PENGEMBANGAN UMKM KEBAB ALIBABA MELALUI OPTIMALISASI DIGITAL MARKETING SEBAGAI INOVASI BERKELANJUTAN

Pakaya, Siti Mayasari (Unknown)
Thomas, Abdul Wahab (Unknown)
Mursalim, Muhammad Akram (Unknown)
Nyori, Fadhilah (Unknown)

Article Info

Publish Date
24 May 2024

Abstract

The activity report titled "Development of Alibaba Kebab MSMEs through Optimizing Digital Marketing as a Sustainable Innovation" was conducted from November 3 to December 8, 2023. The purpose of this report is to present the outcomes of the activities undertaken. The initiative included training sessions focused on enhancing creativity in design to improve the quality of social media postings. The training covered how to design visually appealing posts, emphasizing the importance of creative ideas and persuasive copywriting. For design purposes, we recommended using the Canva application due to its accessibility and flexibility. Overall, based on the results of these activities, our efforts to improve Alibaba Kebab's Instagram presence were successfully completed. The Instagram platform was chosen because Alibaba Kebab is most active there. 

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Journal Info
Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi
Website

Abbrev

celara

Publisher

Universitas Negeri Gorontalo

Subject

Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Civic Education, Law and Humaniora, Jurnal Pengabdian Masyarakat Terintegrasi merupakan Jurnal yang berbasis pada hasil Pengabdian Masyarakat terhadap isu-isu dan Permasalahan yang sedang terjadi disuatu wilayah dengan tujuan untuk pembangunan ...