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All Journal PROFESOR : Professional Education Studies and Operations Research
Zaidan Prayuda, Rafie
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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The Role of Brand Image, Brand Experience, Influencer Marketing and Purchase Interest on  Cunsumer Purchasing Decisions of Handphone Purwanto, Agus; Zaidan Prayuda, Rafie
PROFESOR : Professional Education Studies and Operations Research Vol. 1 No. 01 (2024): June 2024
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/profesor11

Abstract

This research was conducted with the aim of showing the influence of brand image, brand experience and influencer marketing on purchasing decisions with the purchase interest variable. This research uses a quantitative survey approach. The research population is cellphone consumers whose total is not known with certainty. Sampling used purposive sampling technique and obtained 234 samples. The data analysis technique uses path analysis with the partial least squares structural equation modeling (PLS-SEM) method with data processing tools using Smart-PLS 3.0 software. The results of this research are that Brand Image has a significant influence on Purchase Interest, Brand Experience has a positive and significant influence on Purchase Interest, Influencer Marketing has a positive and significant influence on Purchase Interest. And Purchase Interest has a significant influence on Purchase Decisions. In this study, the researcher's limitation was only using purchase intention as seen from self-congruity theory. So in future research it is recommended to look at purchasing interest from other theoretical aspects that are considered more appropriate to the type of research used
The Role of Locus of Control, Financial Knowledge and Income on Financial Management Behavior : PLS-SEM Analysis Zaidan Prayuda, Rafie; Purwanto, Agus
PROFESOR : Professional Education Studies and Operations Research Vol. 1 No. 02 (2024): December 2024
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/t758dc49

Abstract

The aim of this research is to analyze the relationship between Locus of Control and Financial Management behavior. Financial Knowledge on Financial Management behavior, Personal income on financial management behavior. Sample this research consisted of 654 respondents who were determined using the purposive sampling method. Data collection in this research used a questionnaire instrument distributed via Google Forms. The data analysis technique uses path analysis with the partial least squares structural equation modeling (PLS-SEM) method with data processing tools using Smart-PLS 3.0 software. Questionnaire is closely designed, except for the questions/statements concerning the respondent’s identity, which is a semi-opened questionnaire. Every closed questions/statement, five answer options is given in Likert scale, which consist of: strongly agree (SA) with 5 scores, agree (A) with 4 scores, Neutral (N) with 3 scores, disagree (DA) with 2 scores, and strongly disagree (SDA) with 1 score. The method in data processing is by using PLS and SmartPLS 3.0 software as the tool. The results of this research are that Locus of Control has a positive relationship with Financial Management behavior. Financial Knowledge has a positive relationship with Financial Management behavior, Personal income has a positive relationship with financial management behavior.
Co-Authors AGUS PURWANTO