Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal JURNAL ECONOMINA
Hanun, Sarah Sausan
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
TINJAUAN LITERATUR VIRAL MARKETING Ethelda, Vania Renata; Yusuf, Daud; Hanun, Sarah Sausan; Sewaka, Sewaka
JURNAL ECONOMINA Vol. 1 No. 4 (2022): JURNAL ECONOMINA, Desember 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v1i4.201

Abstract

Viral marketing is a phenomenon that emerged with the development of social media marketing; this study aims to provide information regarding the impact of viral marketing on the business world and enrich the literature related to the impact of viral marketing. A total of 20 journal articles relevant to viral marketing were selected and analyzed. The results of the review show that viral marketing has a positive impact on purchasing decisions for a product or service. It is important to provide entertaining, informative and credible messages in viral marketing content. This will result in high exposure. Research recommends driving viral marketing with a variety of digital marketing, such as websites, social media Facebook, Twitter, Instagram and blogs. Viral marketing is also capable of creating explosive growth in a short time, and is able to reach a very wide audience. During the Covid-19 pandemic, viral marketing was able to have an impact on online impulsiveness and trust.
Co-Authors Daud Yusuf Ethelda, Vania Renata Sewaka, Sewaka