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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
T. Edyansyah
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THE EFFECT OF SERVICE QUALITY, PRICE AND DESIGN ON CUSTOMER SATISFACTION AT PETRO DOLLAR CAFE IN LHOKSEUMAWE CITY Cut Evi Oktaviani; T. Edyansyah; Adnan; Chalirafi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 2 (2023): October
Publisher : Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i2.114

Abstract

The aim of this research is to determine and analyze jointly the influence of service quality, price and design on customer satisfaction at Cafe Petro Dollar in Lhokseumawe City. The research method is a quantitative research method. This research was conducted at the Petro Dollar Cafe in Lhokseuamwe City. The population in this research is Cafe Petro Dollar consumers, the sample used in this research was 100 respondents. The research results show that service quality (X1), price (X2), and design (X3) partially influence customer satisfaction (Y) at Cafe Petro Dollar in Lhokseumawe City. Furthermore, service quality (X1), price (X2), and design (X3) have a simultaneous and significant effect on customer satisfaction (Y) at Cafe Petro Dollar in Lhokseumawe City, because based on the F test the significance value was found to be 0.004, where the value 0.004 > 0.05, then the Fcount value is 3.552 > Ftable 2.700.
THE INFLUENCE OF PROMOTIONS, CUSTOMER SATISFACTION AND SERVICE QUALITY ON PURCHASE DECISIONS AT ALFAMART BIREUEN DISTRICT Anhar Mubarak; Muchsin; T. Edyansyah; Teuku Zulkarnaen
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 2 (2023): October
Publisher : Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i2.115

Abstract

This research aims to determine the effect of promotions on purchasing decisions among Alfamart consumers in Bireuen. The influence of customer satisfaction on purchasing decisions for Alfamart consumers in Bireuen. The influence of service quality on purchasing decisions for Alfamart consumers in Bireuen and the influence of promotions, customer satisfaction and service quality on purchasing decisions for Alfamart consumers in Bireuen. The sample that will be used in this research is 100 consumers. The research method in this thesis uses quantitative methods with a descriptive approach. The data analysis tool used is multiple regression. The research results show that Promotion does not have a positive and significant effect on Purchasing Decisions at Alfamart Bireuen, Customer Satisfaction has a positive and significant effect on Purchasing Decisions at Alfamart Bireuen. Service Quality has a positive and significant effect on Purchasing Decisions at Alfamart Bireuen. Meanwhile, the results of simultaneous testing showed that the Promotion Variables (X1), Customer Satisfaction (X2) and Service Quality (X3) had a significant effect on Purchasing Decisions (Y) at Alfamart Bireuen
THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON PURCHASING DECISIONS FOR SHINZUI BRAND BATH SOAP PRODUCTS BY THE PUBLIC IN LANGSA CITY Anggita Prinanda; Rusydi Abubakar; Sapna Biby; T. Edyansyah
MORFAI JOURNAL Vol. 4 No. 2 (2024): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1861

Abstract

The purpose of this study was to determine the effect of Word of Mouth, Product Quality and Sales Promotion on Purchasing Decisions for Shinzui Brand Bath Soap Products by the Public in Langsa City. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. The population in the study were 119 consumers who used shinzui brand bath soap products in Langsa city. This study uses a quantitative approach with linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. Hypotheses, coefficients are determined using the SPSS version 25.0 programme. The results of this study indicate that partially sales promotion has no positive and significant effect on purchasing decisions on shinzui brand bath soap products by people in the city of Langsa, while word of mouth, and product quality have a positive or significant effect on purchasing decisions for shinzui brand bath soap products by people in the city of Langsa. Simultaneously, each variable word of mouth, product quality and sales promotion has a positive and significant effect on purchasing decisions for shinzui brand bath soap products by the public in the city of Langsa. The R Square value of 0.159 obtained from the variables can be explained by the independent variables, namely word of mouth, product quality and sales promotion 15.9% while the remaining 84.1% can be explained by other variables not analysed by this study.
Co-Authors Adnan Anggita Prinanda Anhar Mubarak Chalirafi Cut Evi Oktaviani MUCHSIN Rusydi Abubakar Sapna Biby Teuku Zulkarnaen