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Fitriyani, Syabrina
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Economics, Econometrics & Finance Education

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Journal : JUMANDIK

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Pengaruh Lokasi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada PT Vitabiotics Utama Jakarta Timur Fitriyani, Syabrina; Lestari, Ambar Widya
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 1 No 1 (2022): Jurnal Manajemen & Pendidikan [JUMANDIK]
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:1.No:1.2022.1.Hal:1-14

Abstract

Penelitian ini bertujuan untuk Menguji Lokasi dan kualitas Pelayanan terhadap Kepuasan Pelanggan pada PT Vitabiotics Utama di Jakarta Timur. Jenis penelitian ini bersifat deskriptif kualitatif. Teknik pengambilan sampel menggunakan rumus slovin dan diperoleh sampel sebanyak 93 responden.  Adapun populasi yang dipergunakan sejumlah Apotik/Retailer yang membeli Produk Osteocare pada PT Vitabiotcs Utama, sedangkan analisis data yang dipergunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, koefisien korelasi, koefisien determinasi dan uji hipotesis. Adapun Hasil uji t (parsial) diperoleh Lokasi berpengaruh terhadap Kepuasan Pelanggan, sedangkan Kualitas Pelayanan berpengaruh terhadap Kepuasan Pelanggan. Hasil uji F (simultan), Lokasi dan Kualitas Pelayanan berpengaruh terhadap Kepuasan Pelanggan.
Pengaruh Promosi, Citra Perusahaan, Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen pada PT Alfaria Trijaya Alfamart Panunggangan Timur Arianto, Nurmin; Sewaka, Sewaka; Fitriyani, Syabrina
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 2 No 3 (2024): Jurnal Manajemen & Pendidikan [JUMANDIK]
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:2.No:3.2024.155.Hal:140-154

Abstract

The aim of this research is to determine the influence of promotional activities and service quality on consumer purchasing decisions in using delivery services at the J&T Express Graha Raya Serpong Branch, South Tangerang City. The method used is quantitative. The sampling technique used the Slovin formula and a sample of 99 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination and hypothesis testing. The results of this research are that promotional activities have a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (9.543 > 1.985). Service quality has a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (8.824 > 1.985). Promotional activities and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 7.153 + 0.442X1 + 0.391X2. The correlation coefficient value is 0.787 or has a strong level of relationship with determination of 62.0% while the remaining 38.0% is influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (78.337 > 2.700).
Co-Authors AMBAR WIDYA LESTARI Nurmin Arianto, Nurmin Sewaka, Sewaka