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All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi
Nurbety, Saifa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence Of E-Commerce And Brand Image On Purchasing Decisions Scarlett Whitening Product (Survey Of Scarlett Whitening Consumers In Tasikmalaya) Nurbety, Saifa; Sutrisna, Arga; Wibawa, Gian Riksa
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i2.543

Abstract

This research aims to determine the influence of e-commerce and brand image on purchasing decisions for Scarlett Whitening product in Tasikmalaya. The analysis technique used was a quantitative method with a survey approach to 100 respondent in Tasikmalaya who had used Scarlett Whitening product. The types of data used are primary data and secondary data. The results of this test show that e-commerce has no significant effect and brand image has a significant effect on purchasing decisions for Scarlett Whitening in Tasikmalaya.  
Co-Authors Sutrisna, Arga Wibawa, Gian Riksa