Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi
Vol. 1 No. 2 (2024): December

The Influence Of E-Commerce And Brand Image On Purchasing Decisions Scarlett Whitening Product (Survey Of Scarlett Whitening Consumers In Tasikmalaya)

Nurbety, Saifa (Unknown)
Sutrisna, Arga (Unknown)
Wibawa, Gian Riksa (Unknown)

Article Info

Publish Date
03 Oct 2024

Abstract

This research aims to determine the influence of e-commerce and brand image on purchasing decisions for Scarlett Whitening product in Tasikmalaya. The analysis technique used was a quantitative method with a survey approach to 100 respondent in Tasikmalaya who had used Scarlett Whitening product. The types of data used are primary data and secondary data. The results of this test show that e-commerce has no significant effect and brand image has a significant effect on purchasing decisions for Scarlett Whitening in Tasikmalaya.  

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Journal Info
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi
Website

Abbrev

EMBA

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, Business and accounting, including but not limited to: Management Science Marketing Financial management Human ...