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Fitra, Joko
P4M STIE Putra Bangsa

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STRATEGI PROMOSI PENJUALAN RITEL TRADISIONAL (Studi Pada Pedagang Sembako Pasar Karangsambung) Fitra, Joko
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 16 No 01 (2017): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.202 KB) | DOI: 10.32639/fokusbisnis.v16i01.81

Abstract

This study examines the sales promotion strategies undertaken by traditional retailers, in this case in the Market merchants Karangsambung groceries. Some of the strategies offered by marketing experts may be modified by traders in the Market groceries Karangsambung in promoting the products sold. This is done because of limited resources owned by the merchant. This research approach uses qualitative descriptive approach. The data collection technique using observation, in-depth interview techniques, and the library to study and documentation. Decision informants conducted by using informants aims. Analysis of the data using analytical models Miles and Huberman comprising the steps of data collection, data reduction, data presentation, and conclusion. The results showed that the basic needs trader in the Market Karangsambung keep doing sales promotion in the form of point of purchase, samples, loyalty programs, direct gifts, and gifts for referrals. Implementation of sales promotion conducted by the merchant groceries market Karangsambung influenced by several things such as Marketers (Knowledge and market network owned by the merchant), the availability of marketing costs, the nature of the market (broad market geographically, the market concentration, and the type of buyer), as well as the types of products traded.
STRATEGI PEMBERDAYAAN KEWIRAUSAHAAN MANTAN BURUH MIGRAN PEREMPUAN DI KABUPATEN KEBUMEN Fitra, Joko; Rizana, Dani
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 1 (2019): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.453 KB) | DOI: 10.32639/fokusbisnis.v18i1.305

Abstract

This study examines the entrepreneurial empowerment strategy of former female migrant workers who are members of the Village community concerned with Migrant Workers. After returning from work abroad, former female migrant workers again experienced an economic downturn, making it difficult to meet basic family needs. This study aims to determine the economic conditions of former female migrant workers after returning, strategies for fulfilling post-return life needs, and entrepreneurial empowerment strategies carried out by various institutions. This research approach uses a descriptive qualitative approach. Data collection techniques using observation techniques, in-depth interview techniques, and library studies and documentation. Taking informants is done by using informant techniques aimed at. Data analysis used the Miles and Huberman analysis model which consisted of data collection, data reduction, data presentation, and conclusion drawing. The results showed that the entrepreneurial empowerment process of former female migrant workers was carried out because there were indications of weakening economic conditions after stopping work abroad. The goal of empowering former migrant workers is to alleviate economic weakness because it is seen that it still has the potential to be able to regain power in meeting economic needs. The empowerment process carried out by cross institutions is well integrated, where each institution coordinates with each other to complement each other's empowerment programs. The synergy of entrepreneurial empowerment carried out on former female migrant workers in Kebumen District has resulted in improved capabilities such as operating business activities, completing business licenses, increasing production capacity, expanding market reach, networking with other communities, increasing turnover and profits, and continuously being encouraged to develop.Keywords: Empowerment, Former Female Migrant Workers, Entrepreneurship