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All Journal community: Pengawas Dinamika Sosial Journal of Applied Management Studies

Prami, Anak Agung Istri Ngurah Dyah

STIE Bali Internasional Institute Of Tourism Management

Author-ID : 859872

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH STANDAR OPERASIONAL PROSEDUR TERHADAP KUALITAS PELAYANAN ROOM ATTENDANT PADA ALAM BOUTIQUE RESORT UMALAS SEMINYAK A.A. Istri Ngurah Dyah Prami; Ni Putu Widiasturi; I Kadek Ardi Ariestawa
Journal of Applied Management Studies Vol. 2 No. 2 (2021): Journal of Applied Management Studies (JAMMS)
Publisher : Universitas Triatma Mulya

Service quality is the main thing that guests consider, because it concerns the safety and comfort of guests while in a hotel. To maintain the quality of services that a company has, especially those engaged in services, a reference is needed in the form of standard operating procedures. This study aims to determine the effect of standard operating procedures on the quality of room attendant service. The sample in this study were 240 consumers of Alam Boutique Resort Umalas Seminyak. Data analysis using simple linear regression analysis techniques to answer the problem formulation with the help of the SPSS program.The partial test results show that the standard operating procedure has a coefficient value of 0.176, a T-count value of 2.156 and a significance value of 0.032 or less than 0.05. This shows that the variables: 1) Standard Operating Procedures (SOP) have a positive and significant effect on the quality of room attendant services. From the test results the coefficient of determination that SOP affects the quality of service at Alam Boutique Resort Umalas by 61.5% while the remaining 38.5% is influenced by other variables not discussed in this study.

PENGARUH STRATEGI PEMASARAN TERHADAP VOLUME PENJUALAN PADA PT. RUSDI MEDIKA Luh Kadek Budi Martini; A.A Istri Ngr. Dyah Prami; Kadek Yashinta Viediantari
Journal of Applied Management Studies Vol. 3 No. 2 (2022): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

The title of the research on the influence of marketing strategy on sales volume at PT. Rusdi Medika. To carry out marketing activities, it must be supported by a marketing strategy commonly referred to as the "4P" namely product, price, distribution and promotion which are important factors in marketing intangible and tangible products. The purpose of this study was to determine the effect of marketing strategy on sales volume at PT. Rusdi Medika. The population in this study are customers or customers of PT. Rusdi Medika in 2021. The sample of this study was 100 respondents. The sampling technique used in this research is using the slovin formula. Sources of data used are primary and secondary data. Data analysis using SPSS for Windows version 25. The data collection procedure in this study used interview, documentation and questionnaire techniques using a Likert scale. The data analysis technique used multiple linear regression analysis. The results obtained from statistical analysis showed that the magnitude of the influence of marketing strategy on sales volume at PT. Rusdi Medika is 52.5% with hypothesis testing using t-test, with the result that the product variable (X1) has a positive and significant effect with the t-count result of 2.774 with sig 0.007 of the sales volume variable (Y). The price variable (X2) has a positive and significant effect with the t-count result of 2.563 with a sig of 0.005 on the sales volume variable. The distribution variable (X3) has a positive and significant effect with the t-count result of 2.317 with a sig of 0.023 on the sales volume variable. The promotion variable (X4) has a positive and significant effect with t-count of 2,920 and sig of 0.004 on the sales volume variable.

PENGARUH IKLAN MEDIA SOSIAL INSTAGRAM (INSTAGRAM ADVERTISEMENT) DAN ELECTRONIC WORD OF MOUTH (EWOM)TERHADAP MINAT BELI DI AYRIN MOMS & BABY CARE Gst. Ayu Atun Luviana; Ejasa Sembiring; A.A.I.N Dyah Prami
Journal of Applied Management Studies Vol. 3 No. 2 (2022): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

This study aims to find out: (1) Instagram advertisement on buying interest at Ayrin Moms & Baby Care, (2) electronic word of mouth on buying interest at Ayrin Moms & Baby Care, (3) Instagram advertisement and electronic word of mouth on buying interest at Ayrin Moms & Baby Care. This research is a research of descriptive analysis using quantitative approach. Data collection using a questionnaire. The sample, in this study numbered 60 people and used probability sampling methods. Test validity using Alpha Cronbach. Data analysis uses multiple linear regressions. The results found that: (1) Instagram advertisement has a positive and significant effect on buying interest obtained Sig value. 0.016 < 0.05 identifies that H0 is rejected and H1 is accepted. (2) Electronic Word of Mouth has a positive and significant effect on buying interest obtained Sig.t value of 0.000 < 0.05 which identifies that H0 is rejected and H1 is accepted. (3) Instagram advertisement and electronic word of mouth jointly give a positive and significant influence on buying interest. The contribution orsimultaneous contribution of Instagram Advertisement variables and Electronic word of mouth to buying interest was 72.1% while 27.9% was determined by other variables that not researched in this study.

Co-Authors Anak Agung Istri Putera Widiastiti Gst. Ayu Atun Luviana I Kadek Ardi Ariestawa Kadek Yashinta Viediantari Nazrina Zuryani Ni Putu Widiasturi Sembiring, M.Si, Dr. Ejasa

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